Knockout Presentations Blog

Hillary Clinton’s Face Improves Women’s Public Speaking

HillaryFear of public speaking continues to be a top fear for both men and women. Overcoming public speaking fear is a must for anyone who is serious about success.

I know a lot about boosting public speaking confidence. I use a number of techniques to help my clients master public speaking and overcome their fear and anxiety. In the 20 years I’ve been in business, I’ve utilized  many approaches including breathing, NLP (neurolinguistic programming), acupressure, etc.

But for the first time, there is a technique that never occurred to me.

According to a study in the May issue of the Journal of Experimental Social Psychology, women and men each spoke before an audience. The researchers placed a picture of Bill Clinton on the back wall in one room and a picture of Hillary Clinton in another room. Some back walls were blank. The women who presented in the room with Hillary’s picture on the wall performed better and gave longer speeches. The evaluations were more positive for the women who spoke in the room with Hillary’s photo.

This study takes the impact of female role models to a whole new level. While I don’t recommend simply pasting Hillary’s picture on the wall and expecting a standing ovation, presenters who’ve worked on their speaking skills and still feel anxious may benefit by imagining their role model. To read the entire article, click here.

Here are some of my resources for public speaking fear and nervousness:

Get Out Of My Face!

What Successful Public Speakers Know About Space

“Get out of my face!” If you’ve ever heard someone say that, you have experienced pragmatics. Space is a form of communication. The best public speakers know how to use space strategically to communicate a message and influence group dynamics. Watch this video to learn more.

What’s Executive Presence Gotta Do With It?

What is executive presence? And why does it matter? You know it when you see it. But it’s difficult to describe. At some point a career will be stalled because the person doesn’t look, speak, or act like a leader. That’s when a company will call me to work on the leader’s executive presence. Executive presence is the tipping point for getting promoted. How do you get it?  Watch this video to learn more.

Do It Yourself Marketing – Create Your Own Video Ad

June is “DIY” (Do It Yourself) Marketing Month. I’ve said it before and I’ll say it again – today more than ever, your success depends on your ability to communicate your value to the market. There are many ways you can do this, and one of them is through online video marketing. A smart, crisp brand will help your products and services stand out from the crowd.

Promoting your brand doesn’t have to be expensive. Here is a free tool you can use to create a 30 second ad: animoto.com. Don’t forget to create your own YouTube channel. YouTube is a high visibility, cost-effective marketing approach.

Here’s the video I created for my book, Knockout Presentations:

Keep Your Eye on Pragmatics When Presenting

Public speaking is not just about the spoken word. As a presenter you must know your content and your audience. But you also need to know about pragmatics. Pragmatics is the relations between words, expressions, or symbols and their users. And nothing communicates more powerfully than the eyes. Watch this video to learn about eye contact and public speaking.

Presentation Pragmatics-Key to Effective Communication

Do you know the meaning of pragmatics? Most people believe that public speaking is about the spoken word. But what about the unspoken meaning? Public speakers and presenters who rely solely on the spoken word are at a disadvantage. Presentation excellence depends on so much more. Watch this video to learn one of the secrets of effective communication - presentation pragmatics.

Your Brain on Stage Fright

brainSome call it flop sweat. Others call it stage fright. Whatever you call that tightness in the pit of your stomach, sweaty palms, and racing heart, we’ve all experienced it. Public speaking still ranks as a top fear. Even professional speakers feel nervous when the stakes are high. Fear of public speaking has always been a mystery. Why does it happen?

How does nervousness manifest? Why does the thought of public speaking send some people into a tailspin? Imagine going about your day, and suddenly your manager says you’re expected to give a speech. In an instant, nervousness descends like a wave washing over you. What’s going on in the brain?

When I polled people for my book, Knockout Presentations, I asked them why they felt nervous speaking in public. The thread running through most of the responses was the fear of humiliation. Well, it turns out that we’re hard wired to worry about our reputations.

Did you know that fear is a primitive reaction to protect our bodies? Some people get more nervous than others and there is a reason for that. There are three main things that affect how you experience stage fright.

Find out in this article on the science of stage fright.

Body Language is the Message

A professor once said, “Words conceal rather than reveal”. If that’s true, how does the listener hear the real message?

The answer is the study of pragmatics. Non-verbal communication is as important to every public speaker as the words they prepare. But too often, public speaking becomes an exercise in memorizing words without much thought to their physical presentation.

If the public speaker is unprepared, it will be communicated through nervous body language. The body will betray the presenter every time. Most of the message is non-verbal. For that reason, it’s imperative that public speakers study pragmatics. Watch this video to learn about body language.

Give Fear the Finger

If you’re like most people, you avoid public speaking like the plague. But that’s a recipe for failure. Successful people must have good presentation skills and speak to build their reputations and expertise. What most public speakers do, is resist their fear and what you resist, will persist.

Here’s another idea. Instead of trying to control your thoughts, use your body and give fear the finger. Watch this video to learn how:

Press Release: Students Rock FWA Dinner Speeches

For Immediate Release

DiResta Coaches Student Award Winners for Annual FWA Awards Dinner

FWA Students 2013New York (April 29, 2013) — Two students, Ashley and Fang Fang, stole the show last night as they gave their two minute acceptance speeches to 600 attendees at the Financial Women’s Association annual dinner.

Diane DiResta, President of DiResta Communications, Inc, and a member of FWA, volunteered to coach the student presenters for the third year. The coaching involved helping them craft their speech and deliver it with confidence from the main stage.

Click here to read full Press Release.