For Immediate Release
Philadelphia, PA: December 1, 2009 — Diane DiResta, top speaking strategist and founder and CEO of DiResta Communications, a communication skills consulting company, was invited to speak at the Biotech 2009 conference held in Philadelphia, November 16-17. Her panel session, Creating and Delivering the Message: Advanced Lessons in Reputation Management, focused on creating and successfully delivering credible key messages, reviewed current best practices in corporate and marketing communications, and offered various perspectives on how to develop internal consensus on key messages, how to present them effectively, and how to build reputations for transparency and excellence.
Referencing her unique approach, DiResta presented the science of speaking. “There is a science to confidence,” DiResta advised. “When there is an inconsistency between body language, tone and words, there is an automatic disconnect with the audience. Trust is broken.” She cautioned, “If a spokesperson projects weakness or delivers a dispassionate message, rumors can begin to spread that the company is in trouble.”
Jason Rubin, President of The Redstone Group, LLC, moderated the session. Other panelists were: Steven Campanini, Health Care Communications Consultant, Blaine Davis, VP of Corporate Affairs for Endo Pharmaceuticals, and Pam Murphy, VP of Investor Relations & Corporate Communications for Incyte Corporation.
As CEO of DiResta Communications, Inc., Diane DiResta has trained spokespersons in sports and entertainment such as NBA players and Vanna White, as well as physician spokespersons representing pharmaceutical companies who want to communicate with maximum impact – whether face-to-face, in front of a crowd, or from an electronic platform. In addition to her corporate clients, DiResta developed a Confidence Class for seventh grade girls in Staten Island for two years. “I can’t think of a better investment than to invest in communication and we need to start early,” she said. “The need for good presentation skills is growing in the workplace. The ability to express oneself is what separates the good from the great – whether defending a thesis, interviewing for a job, or pitching an idea.”
A top international speaker and media coach, Ms. DiResta earned her M.S. degree from Columbia University, is a Certified Speech Pathologist, and author of Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz, an Amazon.com category best-seller. She is past president of the NYC National Speakers Association and was honored with the Golden Mic award.