Dear
Diane,
DiResta Communications, Inc. works with
organizations that want to
communicate with greater
impact and with individuals
who want to communicate
more clearly.
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... the ABCs of effective
speaking?
...how to go from good to great?
Read this month's article, Be Great in 2008.
... the power of listening?
Listening has bottom line impact.
American Airlines committed to listening to
employees'  suggestions. A flight attendant made a
recommendation that saved them $40,000 a year. Over
time, listening saved them enough money to buy a new
jet.
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Motivational
Moment
"Greatness
is not a function of circumstance. Greatness, as it
turns out, is a matter of conscious
choice."
- Jim Collins, Good to
Great |
The Science of Speaking
Be Great in
2008!
by Diane DiResta
Good communication skills are one
of the stepping stones to greatness.
In his book, Good to
Great, author Jim Collins identified the
characteristics of great companies. Great companies have
great leaders. And great leaders are great
communicators.
So what's the secret of great
speaking? Reagan knew it, Martin Luther King
knew it, and Barack Obama certainly knows
it.
Great speakers connect with
their audience.
Good speakers have a solid message
and well-honed platform skills. But they speak from
their intellect.
A great speaker evokes emotions
and moves a crowd. They talk from the heart. They're
real. They express their passion and they feel the
audience.
Here's a simple formula -
EEL. Eyes,
Emotions,
Language.
To connect with an audience, you
need to hold them with your eyes.
Really look at each person.
Exchange energy by feeling their
feelings and expressing genuine
emotion.
Use language to paint
a picture. Dr. King described children being judged by
the "content of their character." Mr. Obama tells the
audience that "together we can make a difference. His
inclusive language sends a message that we're all part
of a bigger mission.
Great speakers make the audience
feel important. They know in their souls that's
it's not about them it's about you!
Commit to this: Be great in
2008! |
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Speak to Lead
To learn which leaders are good or
great, read this month's blog. | |
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Sincerely,
Diane DiResta
DiResta Communications,
Inc.
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The Power
of Listening
Find more ways to profit from
listening - both in business and your personal life - on
the Listen
and Sell CD.
-
Improve Relationships
-
Resolve Conflicts
-
Sell More
-
Impact the Bottom Line
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