How much is your presentation worth? If you're not speaking with power and confidence, you're losing money. There is an ROI to your presentation. A few months ago, I met with a coaching prospect and presented myself and my services. He recently confided that he had interviewed a number of coaches before selecting me. He said that I was the most professional, I had a game plan, and I told him the truth about his coaching needs. Some coaches were dressed too casually. Some said they would do whatever he wanted when he asked them about their approach. He didn't feel confident about their services. I closed the sale with one meeting - with one presentation.
People think of public speaking as having intangible benefits - you make people feel good, you get a message across, maybe someone feels inspired. But if you're not selling a product or service, you may think there is no tangible value.
In beauty pageants, the interview is weighted at 40% of the score. The contestant's ability to present herself well yields thousands of dollars in scholarship money. That's tangible.
When you're interviewing for a job, your resume gets you in the door. Your presentation is what gets you the job. The ROI on that presentation is equal to the salary you're offered.
Your ability to sell yourself and your value gives you an extra edge when you get a raise and get promoted. Figure out how much of an increase you'll get, and that is the ROI of your presentation.
Speaking is not a soft skill. It's a powerful leadership skill and can no longer be avoided. You don't have to be a professional speaker to gain financially from your presentation.
How much is your speaking worth?