YouTube

Do It Yourself Marketing - Create Your Own Video Ad

June is "DIY" (Do It Yourself) Marketing Month. I've said it before and I'll say it again - today more than ever, your success depends on your ability to communicate your value to the market. There are many ways you can do this, and one of them is through online video marketing. A smart, crisp brand will help your products and services stand out from the crowd. Promoting your brand doesn't have to be expensive. Here is a free tool you can use to create a 30 second ad: animoto.com. Don't forget to create your own YouTube channel. YouTube is a high visibility, cost-effective marketing approach.

Here's the video I created for my book, Knockout Presentations:

Confidence is King

I just read an article from James Caan, CEO of Hamilton Bradshaw, entitled, Confidence is King. He writes:

"Ask any businessman or woman and they will tell you the same thing – confidence is a vital ingredient in the recipe for success. In other words, if you want to be really good at anything - no matter what walk of life you are involved in - you need to have belief in yourself and your abilities."

I work with leaders to build confidence in all their communications and the biggest hurdle is fear of speaking. So I created a series of videos on my YouTube channel for conquering fear of public speaking: