Public Speaking

How is Public Speaking Like Cooking a Meal?

On Christmas day, my husband prepared a delicious fish dinner. He started with bass made with ginger and scallions,and prepared scallops which were sliced in half and sauteed in a glaze of orange marmalade with lemon and orange zest and ginger. The side dishes were a ratatouille of zucchini and squash, steamed spinach and a medley of mushrooms and onions. After complimenting his cooking he said, "The hardest part is the preparation." How true! It seems like most of us enjoy the fun part of cooking-eating. It's the same with speaking. Most presenters enjoy being in front of an audience but they don't give as much thought or time to planning and preparation. Every chef knows the importance of shopping for the freshest produce. Then they set up the kitchen with the right tools. Once a system is in place, the process of chopping, dicing, and mixing takes place. The chef needs to get the heat just right and test the food to know when it's done. It takes hours and hours of prep time for a 15-30 minute meal.

When it comes to speaking it's 90% preparation and only 10% delivery. Unfortunately, too many presenters wing it. They throw together a few message points on a slide and then stand up and deliver them. They continue from beginning to end without checking in with the audience. That's like putting a high flame under the pan regardless of what is cooking.

When a chef "throws a meal together", it's based on years of practice and principles of cooking. And when a speaker makes speaking look easy, you can bet it's because of preparation and experience. The writer Mark Twain once said, "It takes about two weeks to give a good impromptu speech." If you had company you wouldn't leave your meal to chance. And good presenters don't don't throw their presentations to the wind.

The secret sauce to good cooking and good speaking is this: It's all in the preparation! To learn more about preparing a presentation read chapter six in Knockout Presentations.

Unhitch the Technical Glitch

teleseminarMurphy's Law was in full effect. My associate and I conducted a live teleseminar together. We rehearsed the night before using the conference service. She did a live recording of a different class the day before and it went off without a hitch. So we knew the service was reliable.

The day of our teleseminar we hit a glitch. As soon as we started the recording feature several people were kicked off the call. A flurry of emails warned us that they couldn't get back on. While my colleague furiously contacted tech support I carried on with my part of the seminar.

What should you do when you've prepared your presentation and you still get derailed?

Take a lesson from champion ice skaters. When they fall on the ice they get up and keep going. Immediately after the call, we recorded the same content without any listeners on the line. We then sent the link to everybody who registered. We offered them the recorded call, an offer to call us with any questions, and a refund if they were not satisfied. Only one person asked for a refund. (We sent her the link anyway).

What's the lesson here?

  1. Always anticipate what could go wrong and have a back-up plan.
  2. Choose reliable technology. (Higher priced plans provide better service).
  3. Rehearse using the technology and know that it can work well one day and not the next.
  4. Keep going. Continue your presentation with the people who can hear you.
  5. Do the right thing. Your reputation and integrity are more important than any profits. Your reputation is your profit center. If requested, we would have refunded every participant. Your content is only part of the message. Customer service is the REAL message.