On the way back from a healthcare company where I gave a presentation demo, I heard an interesting interview on the radio. Two entrepreneurial brothers decided that they wanted to do something with toys that would be creative, safe, foster imagination, and make a socio-economic impact in a third world country. I found the story so interesting that when I arrived at my destination, I plugged in www.tegu.com. I watched the video on the homepage to see what the product was all about.
This 3 minute 31 second video starts with a clear purpose statement and introduces the two entrepreneurs who run the company. The video presentation grabs your attention immediately as you see the photo of the two brothers on the screen. They share the story of their visit to a third world country and how they were inspired to remove children from working in dump sites and place them in school. The voice over continues as video footage of children and the site are projected on the screen. They continue to tell the story with print, illustrations and lots of video scenes. All of this is set to light music which adds more emotion to the video presentation. It ends with a strong call to action-"Connect to Tegu and together we'll work to change a nation."
My purpose is to identify a knockout video presentation. I have no investment in this product so I am not endorsing it. I don't even have children. But the video presentation was so well done that I wanted to buy their product. The lesson: Have good content, tell a good story, provide good editing, add music, and keep it brief. You'll have the formula for a persuasive Knockout Video Presentation.