The top speaking mistake is lack of focus.
I can’t tell you how often leaders and entrepreneurs sabotage their brand by not being able to articulate a clear message. Not only does the message get lost, but the speaker loses credibility. As a leader, you are the brand. And the market place wants to hear from you.
So how do you get to the point? First, begin with a clear outcome by completing this sentence. At the end of my presentation, the audience will _______. The answer to this fill-in is your outcome.
To be on message you must start with a clear intention.
Next, write down a one sentence purpose statement. This is your opening. If you can’t state your purpose in one sentence it’s too long.
Ex. “In today’s podcast, we’ll talk about how to get to the point and why it’s so important.