You have a message you want to get out. Speaking in person is not efficient. But video presentations are the next best thing to being there. Why deliver video presentations? Video uploads have increased by 263.4% in 5 years. 86% of marketers say video presentations increased web traffic.(Source Wistia)
Video presentations give you greater reach so that your message is heard and shared. A video can explain who you are what you do and what you offer better than any written copy. Most importantly, a video of you speaking, can build a relationship with viewers and which can lead to trust. As a leader, a speaker, a coach, a video presentation is another opportunity to stay in front of people and build your brand. It gives you control over the message . It minimizes the fear factor of public speaking because you can edit and practice until you get it right. And it has a long shelf life. It can be played indefinitely and posted on social media sites, your website, and through emails. It will help you stand out when you send an interviewer a short thank you video reminding them of your achievements. So why wouldn’t you create video presentations?
To make sure your video presentation showcases you in the best light, consider these tips:
1. Create a script. Start with a hook or question to draw people in. Don’t start with your name. Rewrite the script so it sounds conversational.
2. Keep it brief . While video views have increased, it doesn’t mean people will watch it to the end. Keep your videos to 1 to 5 minutes. It may be effective to do some one minute video shorts on youtube. to start.
3. Cite the before and after. If your purpose is to highlight your services or accomplishments. Talk about what the past looked like and how things have changed for the better today.
4. Look at the camera. Whether you’re filming on a smart phone or an online platform, find the lens and speak directly into the camera. Do a couple of practice recordings to assess your eye contact. Hold the camera at eye level.
5. Smile 3 seconds before recording. To avoid a negative “resting face” start smiling 3 seconds before the count down. Your wonderful video message can be ruined if it starts with you frowning, looking away or with an open mouth. One way to avoid a negative looking thumbnail is to create your own. You can create a still picture of you on canva and upload it to youtube.
6. Stay on point. Write a clear outcome for yourself before you start filming and then follow the script.
7. Create captions Many people watch videos in the office or a public space. Captions will allow them to watch your message without disturbing people with sound. The captions also reinforce your message.
8. Try a teleprompter. If you have a longer video and your memory is challenged, you can use a teleprompter app on your phone such as BigVu or Teleprompter Pro.
Keep these eight tips in mind when you create and deliver a video presentation.
To learn how to Speak Confidently and Effectively check out my LinkedIn learning course. It ranked on the Top 20 Most Popular courses for 2 years.
To learn techniques to overcome fear of speaking, read chapter 3 of Knockout Presentations.
To work with me contact DiResta Communications, Inc.