Have you ever been to a networking meeting, you hear the first person introduce himself and you turn to your friend and say, "What does he do?" If you're confused it's because people ramble on about themselves without much preparation or consideration for the audience. Nobody cares about your product or service. And nobody wants to listen to a sales pitch. Imagine you're in an elevator and you meet a perfect prospect. As the doors close you have 60 seconds to introduce yourself and attract their interest. How do you succinctly and clearly get your message across when you only have a minute? A good elevator pitch tells the listener what you do, how it benefits them, and the results they can expect.
To learn more watch this video: http://www.youtube.com/watch?v=30v47UsPuR0