Elevator Pitches Would Be Better if They Didn’t Make You Gag

Jeannette Paladino, author of the blog, Write Speak Sell, recently interviewed Business Coach for Introverts & Shy, Patricia Weber about elevator pitches. We're including her write-up as a guest blog post. Here's what she had to say:

Elevator pitches have gotten a bad rap because most aren’t very good.  Pat Weber, Business Coach for Introverts and Shy, is a business colleague I met on LinkedIn.  It turns out we both have strong opinions about what I prefer to call a brand statement — because it is supposed to communicate in about 30 seconds the “what’s in it for me?