Are you or your organization looking for an executive speech coach but don’t know where to start? Before you begin a search it’s important to know the difference between a presentation trainer and executive speech coach. An executive speech coach functions as a trusted advisor who can advise on strategy. A top coach will improve executive presence, communication, and influence.
Consider these 6 steps when hiring an executive speech coach:
1. Identify Your Needs
Be clear about your needs and outcomes before you begin a search. What is your desired outcome for the individual or team?
· Types of presentations: Will the coach work on keynote speeches, investor presentations, board communication, media interviews, or day-to-day executive presence?
Scope of the engagement Is this a long-term, on-going development or preparation for a specific event?
Format: Will you need one-on-one coaching, team workshops, or a combination?
2. Know The Qualities of a Top Coach
The top executive speech coaches usually have:
Deep executive experience – Make sure they’ve worked with C-suite leaders
Proven track record – Where have they worked? Look for testimonials, case studies, or clients from Fortune 500, or global companies. What is the evidence of their thought leadership? Have they written a book?
Media & high-pressure expertise – Can they prepare you for investor calls, media appearances, or crisis communication?
Tailored methodology – Coaching is customized, not “off-the-shelf” public speaking tips.
Chemistry & confidentiality – Chemistry is key. One size doesn’t fit all regardless of the skills and experience of the coach. It must be a trusted relationship since sensitive strategic conversations may surface. Schedule a brief “chemistry “ meeting to get to know the coach.
3. How to Conduct a Search for Top Executive Coaches
Referrals – The best way to find a coach is to ask those you trust for names. Board members, CEOs, or leadership consultants. The top coaches often build their business by referral. Contact the HR department if you work for a large company.
Professional networks – CEO peer groups (YPO, Vistage, WPO EO,), executive search firms, or leadership development firms often have trusted coaches on call.
Speaking bureaus & leadership forums – They often represent high-profile speakers many of whom are also coaches. There are also boutique coaching firms that provide executive coaches.
Direct outreach – AI can provide a list of top 20 executive coaches which you’ll need to vet. The benefit of AI is you can narrow your search by creating a prompt to find a coach with your specific requirements. Many top coaches who are authors or who appear in media interviews work independently and can be contacted directly.
4. The Vetting Process
Some considerations when interviewing coaches:
Experience: Who have you worked with at the executive level? What industries?
Approach: What’s your process? Do you use video feedback, analytics, or psychological frameworks?
Outcomes: Can you share examples where your coaching changed how a leader was perceived or influenced business outcomes?
Fit: How do you ensure your coaching aligns with my company culture and leadership style?
5. Pricing & Engagement Models
The investment for executive speech coaches can vary widely.
Hourly rate for seasoned professionals.
Package rate for long-term engagements or high-profile event prep.
Retainer models for ongoing advisory relationships.
6. Red Flags
These are some warning signs that the coach hasn’t worked with executives:
Generic “public speaking tips” with no executive-level nuance.
Overemphasis on performance rather than authentic leadership.
No clear measurement of progress.
Lack of confidentiality or professionalism.
Most top organizations invest in executive coaching for their leaders because it increases their confidence and leadership within the company, eases the onboarding proess, builds the company brand, and provides a competitive edge for the organization.
If you’re looking to work with a top executive speech coach contact me:
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