Speaking is the new competitive advantage. I wrote two blog posts about the importance of good public speaking skills when giving an elevator speech and talked about keeping it concise and compelling. I belong to two networking groups - Gotham Networking and Adrian's Virtual Network. Both groups have a listserv which I use often. Once a week, a member can promote their business by sending a written elevator speech to the listserv. Most of these presentation showcases get lost because they are:
- too long
- too confusing
- too cluttered
Here's a recent written elevator speech by Michael Spadaro that is simple to understand and well formatted. Notice the use of numbers, bold, spacing, hyperlinks, and contact information.
How hard is it for growing businesses to find an IT partner that is not only competent, but also trustworthy, responsive, and a pleasure to work with? It's hard- really hard. Unless you're reading this e-mail.
In the interest of brevity, here's what we do:
1. We help business make smart IT decisions
2. We act FAST to solve day-to-day IT problems
3. We keep IT running smoothly ("like buttah")
Our clients are businesses (typically 5-50 employees) that:
1. Are Growing
2. Are Efficient
3. Value their Time
1. We've been doing this for 5 years, which means we've been doing it long enough to master our craft, but not so long that we're in danger of being out of touch.
2. Our customer service has been recognized by many as being among the best in the industry.
3. We've got an army of enthusiastic clients who are willing to speak on our behalf
Check out our website at http://www.helpwithasmile.com for more information including a rundown of our entire service offering, as well as case studies, staff bios, and more.
Congratulations, Michael. You proved that good presentation skills are not just about speaking.