New York Author Says "Speaking is the New Competitive Advantage


For Immediate Release

Contact: Diane DiResta

Phone: 212.481-8484 x 312 Web: Blog:

September 12, 2012

New York, NY -Diane DiResta  will present " Speak Powerfully Sell More: Speak to Grow Your Business" at the New York Chapter of the American Business Women's Association tonight at 6:00 p.m.

Recognized for her public speaking and media training expertise, Diane DiResta, author of Knockout Presentations and President of DiResta Communications, Inc, was invited to speak at the ABWA.  The event, held on Wednesday, September 12th  at Phillips Nizer  666 5th Avenue, targets business owners and professional business women seeking new strategies to enhance their visibility and image from proven industry experts like DiResta.

The audience will learn how to leverage the power of the spoken word:

  • Why speaking is the new competitive advantage for entrepreneurs and business professionals
  • How to develop message points and target the audience
  • Mistakes speakers make and how to avoid them
  • How to project confidence on the platform

"Businesses can no longer avoid public speaking," warns DiResta. "Clients and prospects want to hear from you. You are the brand."

Professionals are not exempt from speaking skills. It's easy for women to become invisible in organizations. Public speaking levels the playing field. One executive woman was being overlooked when DiResta first began coaching her. Today that executive  has increased her profile by speaking internally and externally, and was recently on the cover of a prestigious industry trade publication. "Speaking is a leadership skill,"  explains DiResta.

DiResta, who is both a professional keynote speaker and executive speech coach, believes anybody can be effective in delivering a message.  An advocate of speakmarketing, she will share with the audience her experience and success leveraging public speaking as a marketing tool. Her own speaking strategies have resulted in paid speaking and consulting assignments in places such as Tanzania and Egypt.


About DiResta Communications, Inc.

Diane DiResta is president of DiResta Communications, Inc., a New York City consultancy serving business leaders who want to communicate with greater impact — whether face-to-face, in front of a crowd or from an electronic platform.  DiResta is the author of Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz, an category best-seller and widely-used text in college business communication courses.