A coaching client called me because she was about to have a performance discussion with her boss. She wanted to be promoted and knew she had to be a clear, confident, and convincing communicator. But there was one presentation obstacle that she wasn't sure she could overcome. Her boss liked to watch financial news on TV when people were in the office. She wondered how she could command his attention, gain his respect, and make herself heard. In keeping with my philosophy, (if you can't beat 'em, join 'em), we decided to make a three minute video. That's right! Showing a video would get his attention. My client would speak into the video camera as if she were speaking directly to her boss. She would talk about her credentials and her accomplishments and then add a couple of quick video testimonials from her biggest supporters in the company. Thinking creatively would get his attention, position herself as an innovative, outside -the box -thinker, and certainly make her more memorable than any of her colleagues.
Last month, I wrote about Public Speaking: When Science Meets Art, which is a great example of using creativity when presenting. In 2012 the stakes will be higher. Greater creativity and innovation will be needed for communicators and public speakers to get noticed, stand out, and be heard. And video marketing will play an important role.