Giving a good elevator speech is an opportunity to make you and your company shine. But how do you stand out from all the others? Good public speakers know how to use presentation techniques such as speaking in three's, repetition, and alliteration. But rhyme? Last week, I attended a BNI networking meeting. It was a large group and the introductions were limited to 20 seconds. It's always a challenge to be able to create a concise message which is also compelling and memorable. There were a number of clever taglines. A massage therapist said: "I won't rub you the wrong way." An accountant offered, "We make your life less taxing." A green real estate company announced, "Green sockets put green in your pockets."
But the most memorable person was Frank Passantino, the owner of Printech Business Systems in New York City. He stood up and in a Brooklyn "God Father"- like accent he started to rap:
I'm the rhyming Italian printer -Frankie P If you don't use me - I may Break your knee. I'm only kidding - That stuff ain't true. But some day you may end up- In a vat of hot glue. So if you don't call me - When you print the next time . I may not hurt you - But I'll kill you with rhyme
He ended with this tagline: "We'll make you a brochure your customers can't refuse."
While Kanye and Eminem don't have anything to worry about and Frankie P is not going to quit his day job, he did get attention and laughter from the group. And he made the 20 second time limit. To be a memorable speaker you need to capture attention. While most people drone on about how wonderful they are, speaking in rhyme is a fun way to toot your own horn without blowing it. As soon as you do something unexpected the audience pays attention.
What presentation techniques have you used to make an introduction more interesting?