The temptation is great. Let AI write your speech and be done with it. After all, it’s faster, sometimes more eloquent, with easy access to research.
Don’t do it. Why? Here are five reasons why delegating your creativity and writing skills to AI will work against you:
1.Loss of Integrity
It’s not valid. You didn’t write the speech so you can’t claim a byline. If you’re going to produce AI generated articles and speeches you must acknowledge the source.
2.Legal Risk
AI scrapes the internet to respond to your prompt. While there may be some guardrails, you don’t know if the material is copyright and royalty free leaving you vulnerable to litiation.
3.Artificial Voice
Most people can tell when material is AI generated. Even if you trained AI to sound like you, it’s not coming from your core or your experience. Many content creators are unable to fully capture their client’s voice and AI is no different.
4.AI Doesn’t Know Your Audience
Even as you describe the audience it’s simply a data point to AI. There’s no emotional connection or understanding of who they are and how they respond to you.
5. Wrong Facts
If journalists need fact-checking so does AI and probably more so. It’s known that AI can hallucinate and make errors. It compiles information from the internet without judging the veracity of the data.
The Job of AI
So what do you do instead? How can you combine the benefits of AI without losing your humanity? Make Ai your assistant not the leader. You are the expert. Here’s are 5 ways AI can support you.
1. Brainstorming. You can do this yourself or ask AI to generate additional topics and angles.
2. Creating an outline. It can be challenging especially for creative minds to combine, synthesize and organize a message. AI can do this quickly and easily.
3. Identifying what’s missing. AI can identify the gaps and anticipate the questions and objections of the audience. It can challenge the logic of the ideas.
4. Providing research. It can find statistics or studies to support your ideas, simplify technical information, and provide reports with citations. It can also supply examples, metaphors, and analogies.
5. Making it succinct. Like a good editor, AI will transform sentences and paragraphs to be shorter, simpler, and more eloquent for the audience.
6. Generating compelling headlines. The title, headline, or subject line can grab attention, trigger interest- or be forgettable. AI can quickly generate several alternatives titles tailored to your audience.
7. Optimizing the message for search engines. Create a prompt to rewrite or organize your document for optimization for SEO, GEO, AEO. You can write a great speech or article but if it’s not optimized nobody will see it.
These are a few of the ways AI can be used in speechwriting and content creation.
But what is the missing element? Humanity!
Here’s where you come in and do what AI cannot.
The Human Element
Tell your personal stories. These are your experiences and only you can tell them. This connects with the audience on an emotional level and allows you to show vulnerability. Failures, mistakes, milestones, lessons learned are examples the audience can relate to.
Express an opinion. Machines don’t have opinions-they report on them. They can analyze the argument but it’s not human. Opinions open a window into the mind and heart of the speaker. It comes from a real place. Citing an opinion demonstrates leadership and expertise.
Speak in your own voice. An AI generated speech is written for the eye. It may read well but if it isn’t written for the ear, it will sound like a report instead of a speech. Only you can bring it to life with your unique colloquialisms, quotes, humor, vocal variety, energy, and emotion. Expressing emotion is uniquely human and is what bonds and audience to the speaker. Sharing your WHY can only be done by you.
AI can polish your speech or article but purpose comes from you. The human voice builds trust. When the tools of AI are combined with human skills, it’s a winning combination. And that’s how to speak Human in an AI World.
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