Video Marketing-The New Interview Presentation

How do you make your job interview stand out in a crowded interview? In a previous post I blogged about a woman who was getting ready to pitch her boss for a promotion.  To make her and her presentation memorable we decided to create a short video. Why? Because I see a change in the market. is the number two search engine after google.  Video creates that personal touch and ups the trust factor in presentation marketing.  Well, now it seems that interviewers are catching on.  Is the resume becoming passe? Probably not. But a video presentation can sell you better than any piece of paper. An expert can write a professional resume but nobody can speak for you. Speakmarketing is one of the most powerful ways to promote a business and create visibility inside the workplace. So it makes sense that video presentation would be the next wave in job interviews.  Now more than ever before, everybody must have good presentation skills. Speaking is the new competitive weapon.

Read this WSJ article about the impact of digital media.

The Powerful Rule of Three

number 3For years I've talked about the power of three's. I advise my clients to present 3 agenda items, 3 main points, and 3 benefits. People remember things in three's. Karl Bryan does a good job of this in his recent email, Anatomy of Growing a Business. Consider speaking in threes as verbal bullet points. Now imagine Karl is presenting this out loud. It would be easier for the audience to remember. But you be the judge. Here is his email:

I want to recap on the ideas we've gone over through the business development lessons and essentially the anatomy of a growing, thriving business.

An entrepreneurial fallacy, is an assumption that anyone can succeed at business with: • Desire • Some capital • Projected a targeted profit

There are essentially three key roles that need to be filled to set your business up for success: • The Mechanic • The Manager • The Entrepreneur

The four different stages of a business life cycle are: • Infancy • Adolescence • Growing Pains • Maturity

There are a few basics to know about Franchising: • Business Format Franchise • The Franchise Prototype • Franchise Prototype Standards

There are three main areas of business development: • Innovation • Quantification • Orchestration

7 specific areas you need to consider in your franchise prototype process: • Primary Aim • Strategic Objectives • Organizational Strategy • Management Strategy • People Strategy • Marketing Strategy • Systems Strategy

Wasn't this format easier to follow than reading a lot of long sentences? It's especially true for speaking.The best speeches are written for the ear, not for the eye. Creating a speech or presentation is as easy as 1-2-3. That means simple language, concise statements, and colorful words.