How do you make your job interview stand out in a crowded interview? In a previous post I blogged about a woman who was getting ready to pitch her boss for a promotion. To make her and her presentation memorable we decided to create a short video. Why? Because I see a change in the market. Youtube.com is the number two search engine after google. Video creates that personal touch and ups the trust factor in presentation marketing. Well, now it seems that interviewers are catching on. Is the resume becoming passe? Probably not. But a video presentation can sell you better than any piece of paper. An expert can write a professional resume but nobody can speak for you. Speakmarketing is one of the most powerful ways to promote a business and create visibility inside the workplace. So it makes sense that video presentation would be the next wave in job interviews. Now more than ever before, everybody must have good presentation skills. Speaking is the new competitive weapon.
Read this WSJ article about the impact of digital media.