There's an old Jimmy Cliff song, "You can get it if you really want but you must try, try and try, try and try." I would make one change to that. You can get what you really want if you use the right language. Yes, words have power. Words have magnetic attracting power.
So often a speaker has a great product or service but it gets lost in translation. You hear this daily at networking meetings. People drone on with their elevator speeches and nobody understands what they do. Why? Because they're not using the language of influence.
Language can make or break a sale. The right words can uplift or offend. It's all in the language. Marketers know that certain words have selling power. Words like free, guarantee, gain, results, new and improved move people to action.
What if you could change your results simply by tweaking the language? Take a look at this video. Pause it and try to imagine what the woman writes on the sign. And then tell me why you think the final words worked magic.