When the Speaker Turns a Toast into a Roast

Sunday night we watched the Golden Globe awards spiral downward into a verbal slapfest. Ricky Gervais, the emcee for the evening, pushed the envelope and went beyond edgy to offensive. A comedian is supposed to be funny, witty, and a little risque. However, as a public speaker, Gervais seemed to be oblivious to the fact that he was speaking in public. Rather than being funny, his comments and barbs were insulting and at times downright mean. Although others may disagree, an awards ceremony should honor the winners while using wit and humor to poke fun at the recipients and film industry. Think Billy Crystal. What makes the commentary funny is that there is a kernel of truth in the joke which makes the audience laugh. When introducing actor Robert Downey Jr, Gervais  said, "But many of you in this room probably know him best from such facilities as the Betty Ford Clinic and Los Angeles County Jail." Ouch. As a listener, it didn't feel good and it didn't make me laugh. It felt like an attack. The real humor was missing because the comments lacked a lightness.

Downey shot back, "Aside from the fact that it's been hugely mean-spirited with mildly sinister undertones, I'd say the vibe of the show has been pretty good so far, wouldn't you?"  As a coach, I must say that this was a good comeback. It was quick, clever, and he acknowledged the elephant in the room. I've attended roasts at the Friar's Club in New York City and they can be brutal. But one thing is different. Most of the jokes are funny and there's a lot of laughter. When hosting an awards ceremony or even a roast, it's not about the emcee. It's about the honorees.

Gervais was not alone in his bad behavior. After accepting the Cecil B. DeMille award, Robert De Niro  hurled a zinger at the foreign press.  " I'm sorry more members of the Hollywood Foreign Press aren't with us tonight, but most of them got deported right before the show. Along with most of the waiters. And Javier Bardem." De Niro was not gracious. This kind of poor judgment is exactly the kind of communication that causes people to lose their jobs. As a public speaker, your presentation is your brand. And your words will live on long after you exit the stage.

Speaking Resolutions: Eleven for 2011

Make this your best year. Start by polishing your presentation and communication skills. Resolve to follow these eleven speaking principles to speak with greater impact.

1. Make a promise to improve your communication skills. A promise is stronger than a goal. When you promise, it's the strongest commitment you can make to yourself.
2. Follow the 6-by-6 Rule when using PowerPoint. Aim for reader-friendly slides: 6 words or less per line and 6 lines or less per slide.
3. Give a speech without PowerPoint. We are PowerPointed out! Don't use slides as a crutch. Try connecting with the audience. The key word in visual aid is AID. You are the message.
4. Get comfortable with silence. Most people fear silence and this causes them to speak too fast and to use lots of 'um's and 'ah's. Practice dramatic pauses.
5. Listen to the audience listening. There's always a silent communication between the speaker and the audience. Tune in, feel, and hear what the audience is telling you.
6. Speak from your head and your heart. Speakers either give too much data and stay on the intellectual plane or they just tell entertaining stories without enough substance. Today's audiences want hard data in an entertaining style.
7. Tell more stories. Stories create word pictures, which are memorable and touch the heart. Even a business presentation is more effective when using stories, analogies, and metaphors.
8. Don't be afraid to be real. You don't have to be a perfect presenter. Most audiences don't relate to someone who's slick and overly polished. Don't imitate someone else. Be your authentic self - the audience can see through phoniness.
9. Kick your energy up a notch. Enthusiasm sells and with bigger groups you need greater energy to make an impact. You need to push your energy past your comfort level, especially on video and television, which tend to reduce energy.
10. Practice the Rule of Three. Most people think in threes. When crafting a presentation, aim for three agenda items, three main points, three benefits.
11. Get over yourself - it's not about you, it's about the audience. Fear of public speaking is still at the top of our list of phobias. Take the focus off of YOU - when you're nervous, you're self-centered. Focus on the audience.

Good communicators are more successful in all areas of life: relationships, career, and well-being. And speaking is the new competitive weapon.

The King's Speech-If He Can Do It So Can You

I just saw the movie, The King's Speech starring Geoffrey Rush and Colin Firth. It's the story about King George and his struggle to overcome severe stuttering and the relationship between him and his speech coach. As a Speech Pathologist who worked with stutterers and as a speaking strategist  who coaches executives, it was a powerful reminder  to me of the gift of speech.  King George was thrust into a leadership role he didn't want and  had to  inspire a nation during World War II. How do you do that without speaking? The answer is -you don't.  Enter the speech coach. It was inspiring to watch King George  overcome  his struggles, resistance to coaching, and outright fear.  He confronted his biggest fear and won!

While only 1% of the population stutters, most people fear public speaking. When first working with clients, I see the same fears, resistance, and avoidance that was portrayed in the movie. And yet, without the gift of speech, lives and careers are negatively  impacted. Today more than ever you must be able to present yourself, your message, and your value.

Speaking is the new competitive weapon. In  a competitive job market, candidates who have the best communication and speaking skills have the advantage. Leaders who have good presentation skills are better positioned for success. Sales people who are good public speakers can better influence. Industry experts with good public speaking skills get invited to convey their message at prestigious conferences, and authors who speak well get invited back for media interviews.

Your presentation is your brand. Your voicemail message and even your ring tone convey your brand. How you deliver your elevator speech determines whether people want to do business with you. How you speak and present yourself can be an indicator of education level and socioeconomic status. A study conducted in the 1970s demonstrated that sales reps in upscale department stores had better diction than those who worked in bargain stores.

Public speaking is a skill everyone must master in order to be successful. It's not going away. Avoidance by delegation is not a long time strategy. If you're the CEO, the shareholders want to hear from you. A CEO or CFO who rambles or sounds hesitant doesn't inspire confidence in the analysts. And this can affect a stock's rating. A manager will not motivate a team by giving a lackluster pep talk devoid of emotion.  Entrepreneurs who can't communicate a clear business strategy and convey confidence will forfeit investor funding. Students who don't  know how to present themselves during an interview, may not gain entry to the college of choice.

You don't have to speak the King's English to be successful but you do need to know how to speak and speak well. I believe gifted speakers are born but effective speakers are made.  It doesn't take a major overhaul for most people to be effective. It's the little things that make the most impact. Everyone can be effective and speak with confidence. Public speaking is a skill.  Skills + Practice=Confidence. Make this the year you learn to speak with confidence.

You Say Goodbye, I Say Hello: Non-Verbal Communication in India

Today public speaking is no longer restricted to your local community or company. It's a global world and that means sooner or later you'll speak internationally or your audience will comprise multinationals. It's imperative for speakers to be savvy about cross cultural communication. It's so easy to unknowingly  insult the audience. All it takes is the wrong gesture. This video will expand your awareness and your presentation skills. Students created this simple and entertaining presentation to teach you how to communicate when speaking in India. http://www.youtube.com/watch?v=YEVP0gMvQIY&feature=player_embedded

What Preachers Can Teach Us About Public Speaking

A Canadian preacher told a story  to his congregation during a television broadcast. He recalled two travelers talking to each other on a train platform. One traveler sees the train arrive with a sign to Ottawa. He turns to the stranger and says, "It looks like the train is going  to Ottawa." The stranger agrees as they watch the train pull out of the station and head in the direction of Ottawa. Another train arrives some time later and both men acknowledge that this train, too, is going to Ottawa. The train leaves and neither man ever gets on the train. They both believed that the train was going to Ottawa but belief was not enough. Without the commitment to get on the train they might as well be going to Timbuktu. They would never arrive at their destination. The preacher then compared the action of the strangers watching the train go by to practicing one's faith. It's not enough to believe. One must make a commitment and take action to live one's faith By using the train analogy the preacher created a memorable word picture that will stick in the minds of the listeners. When public speakers use word pictures in place of facts, the message has an emotional and lasting impact. The next time you have a speech or presentation look around for everyday events and like an artist, paint word pictures for your audience.

14 Ways to Present a Positive Image

It's the season for holiday parties and networking. Networking is a form of public speaking. Excellent presentation skills can draw people in and keep them interested.

Here are a few tips for making a good impression:

1. Own the room. Stand tall and walk in with confidence. 2. Smile. You'll appear more approachable and confident. 3. Be the first to reach out. Extend your hand and give a frim handshake. A weak handshake is an immediate turn off. 4. Look directly into someone's eyes. Don't scan the room while talking to one person. 5. Don't chew gum. 6. Speak clearly and pause. Sloppy or hurried speech is perceived as negative. Eliminate slang. 7. Be fully present. Focus on the person and listen non-verbally with body language and with words. 8. Ask questions about them instead of talking about yourself. 9. Find common ground quickly.This will build instant rapport. 10. Give compliments. 11. Paraphrase. It's a form of acknowledging people. This skill makes you very attractive. It communicates you're listening. 12. Have something interesting to say. Comment on the other person's interests. 13. Be a giver. Offer a tip or an introduction to others. Give without expecting anything in return. 14. Mirror the other person. Match their speaking rate, volume level, and words. If they speak fast, quicken your pace. If they are soft-spoken, lower your volume. People like people who are most like them.

Remember:   It takes 7 seconds or less to make a good first impression.You're always on stage.

What Cory Booker Can Teach Us About Media Training

Cory Booker, mayor of Newark, New Jersey was making the rounds on the early morning news shows today. Cory's media interviews went well because of his preparation, focus, and energy. He spoke with passion which is a lesson for any good public speaker but he also demonstrated two principles of good media training. The two principles are honesty and bridging. First, he was straightforward in his answers. When the reporter asked him how could he "sell" the idea of a reduction in city services he responded that there was no good way to sell it. This is refreshing because it's the truth. He then bridged back to his message that it would take innovation, shrinking government, creating enterprise zones, etc. The reporter asked him at a later time how he could sell the reduction of services to his constituents. He again acknowledged that you can't sell it and brought back his solution of innovation. A good reporter will ask a question three different times or in three different ways. An effective public speaker who is media trained will give the same, consistent answer and not allow himself to go off message. Cory did this well. To accomplish this, you must be well prepared and know your message points cold. Effective media interviews require the confidence to stay on message and the agility to bridge from the reporter's question to your message point.

Help! I Have a Video Media Interview

A reader sent me an email today:

Dear Diane,

I will be representing SCORE on a small business management segment online later this week. I know the subject matter well. I just need your suggestions and tips as being interviewed on video is new territory for me.

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Video marketing is a powerful medium. When you're invited as an expert will you be ready? Here are some media training tips for when you present on video:

Look at the host who is interviewing you. If it’s a webcam feed, then look directly into the camera. With built in webcams, you may have to look up in order to be eye-to-eye with the viewers. That means you won’t see your notes on the screen too easily.

Begin with a hook to grab their attention-a statistic, a statement. Ex. "Host, Did you know that 80% of small businesses fail when  using ecommerce?"

Build in a quick  success. Ex." One client increased his online revenues when he learned to do this one thing…"

Speak in soundbites. This is critical.  Write down 3-6 main messages. Each point should be one sentence, one thought.  Say it crisply and then give an example. There’s no time for long storytelling in a media interview.

Video segments must move quickly.

Keep your language simple. Aim for 8^th grade language. Avoid using  too many technical  terms. Use simple analogies. Ex. "Not having an ecommerce site is like not having a phone".

Talk from the audience view point. Don’t assume they know what you’re talking about. Provide value. What do they care about? Talk to those issues. Don’t be too detailed or they will tune out.

Be passionate. Video is an energy drain. That means you’ll seem more enthusiastic live than on the screen. So push your energy-especially in your vocal tone. Emphasize key words.

Be yourself. Sound like you’re having a conversation. Don’t talk at the audience; converse with them.

Don’t over gesticulate. Fast movements may not televise well.

Smile. You need to look friendly and inviting.

Imagine the audience. If you’re talking into a webcam you won’t be able to see reactions so get a picture in your mind of people responding to you.

Keep your head still.  Your head should be straight on your neck with little or no tilting.

Sit or stand up straight. Slouching will send a negative message.

Know what is behind you as background. Are you in someone’s studio? Ask about the backdrop color. You don’t want to wear black if the background is black.

Check your appearance in a mirror right before the interview. Check for dandruff, a crooked tie,  fly away hair, or shine. Use some dusting powder to avoid shine on the face or bald spots. Use hair spray and take it with you. Hair that stands up is distracting.

Don’t wear loud prints or large check patterns. They don’t televise well.

PAUSE between thoughts. This will eliminate /ums/ and allow time for the message to land.

End  with food for thought or an action step.  Ex. "Businesses are leaving money on the table when it comes to ecommerce. Go to www._________for a free assessment."

Remember it’s not about you-it’s about them (the audience).

Media training is no longer for authors and celebrities.  Whether you're interviewing for a job, speaking as a guest expert online, or even sending a video email to your friends, all public speakers will eventually use the powerful medium of video presentations.

What's Your Speaker Business Model?

On Friday, November 19th, I was on a panel at the NYC National Speakers Association meeting. The panelists included, Don Gabor, Ann Fry, Diane DiResta, Audrey Smaltz, and Richard Marker. Bob Frare served as the emcee. Each presenter told their story and shared their business models to a packed room  held at the NY Bar Association.  Most speakers shared that they hadn't planned to be professional speakers but rather fell into it.

Here is an overview of the basic speaking business models:

1.  Freelance subcontractor. This is where  a speaker is hired to do an existing program designed by training companies or other speakers. The advantage is the training company does the marketing and the speaker is paid for delivery. My friend calls this "Show up and throw up." You don't need to be an expert but you must have excellent platform skills and a knowledge of  the subject matter.

2. Corporate training model. The speaker delivers his/her own material developed for a particular audience. The advantage is the fees are higher and you own the account. You can also penetrate deeper into a company for more business. Companies continually need to train their workforce and will look for outside experts and consultants to improve performance.

3. Keynote or motivational speaker. This kind of speaker targets the association and corporate market and is generally speaking to large groups. They speak at a lot of conferences and conventions and must have an inspiring message and or a deep level of  expertise. Keynote speakers command the highest fees but the downside is they are always looking for the next gig. A convention will not hire the same keynoter for two consecutive years. They often partner with speakers bureaus to book business . The life of a keynoter is to be a road warrior.

4. Product sales model or BOR (back- of- the- room sales). Presenters speak for the purpose of selling products. They either stage their own public seminars and events or speak at conferences. This also can be a lucrative model but the speaker must be able to create products that people want and most importantly, be able to sell from the platform. Selling products from the back -of- the -room is challenging and this model is recommended only for those who have excellent selling skills and can move a crowd to action. It requires getting in front of large groups, transporting products, and having a merchant account.

A subset of BOR is internet sales. Some speakers direct the audience to their websites and sell hard copies and digital products. Other speakers have morphed into primary internet businesses and deliver  their message through teleclasses and webinars.

5. Enterprise model. This kind of speaker owns a bonafide business and manages employees. They may own a restaurant, a real estate company, a training company or other enterprise which they can sell.  The bulk of their income is derived from the business and speaking is yet another but not the sole source of their income. This is often the most lucrative model because the speaker does not have to trade time for money. Employees or freelancers deliver the product or service. The speaker is positioned as an expert about the business or industry and may speak on business or motivational topics.

When choosing a business model, the main message from the panelists was play to your strengths.

The smartest speakers combine multiple streams of income.

NSA NYC

Five Myths Marketers Believe About Presentations

Yesterday, I wrote a guest post on Randall Beard's blog.  I've copied the article here for my readers.

Having coached a number of marketers on their presentations, it’s come to my attention that when delivering presentations even the most creative marketing professionals may be sabotaging their success. The reason many marketing ideas are rejected by management is not because of the quality of the idea. It’s more often because of the way the idea is presented.

Five Myths Marketers Believe About Presentations

Here are five presentation myths that marketers need to dispel:

1. It’s about the numbers. I’ve seen marketing clients who believe that if the numbers back up their idea, it will sell. Nothing could be further from the truth. Marketers fall in love with the numbers and make this the focal point of the presentation. Then they’re shocked when senior management isn’t excited about their new product launch.

Reality: It’s passion that sells. I had one client who was shot down after presenting a new product. The reason was not because it wasn’t a good product. It was because it wasn’t a compelling presentation. The feedback her manager gave me was that she presented the facts but there was no enthusiasm. Tell the story behind the numbers. Senior management needs to be sold in the same way the consumer needs to be sold.

Marketers, Take Note: Passion Sells

2. Defend your position. One client got into hot water because of a need to defend his idea. When you’re wedded to your way of thinking you can alienate your boss and your supporters.

Reality:  Defending a position may actually backfire on you. Some marketers believe if it isn’t invented here, it doesn’t count. Being flexible and open to other ideas will up the ante on your presentation. Listening and questioning are the keys to success in selling your idea. If you don’t know the answer admit it and offer to get back to the questioner.  “Fake it til you make it

Elevator Pitches Would Be Better if They Didn’t Make You Gag

Jeannette Paladino, author of the blog, Write Speak Sell, recently interviewed Business Coach for Introverts & Shy, Patricia Weber about elevator pitches. We're including her write-up as a guest blog post. Here's what she had to say:

Elevator pitches have gotten a bad rap because most aren’t very good.  Pat Weber, Business Coach for Introverts and Shy, is a business colleague I met on LinkedIn.  It turns out we both have strong opinions about what I prefer to call a brand statement — because it is supposed to communicate in about 30 seconds the “what’s in it for me?

Presenting At Trade Shows

Trade shows are presentations and  exhibiting is serious business. I've seen exhibitors lose sales because they didn't know how to present themselves at the booth. Follow these simple tips to increase your traffic: * Define your purpose. Why are you there? To conduct market research? To generate leads? To introduce a new product? Defining your purpose will give you a clear focus for the day.

* Project the right image. Are you upscale? Small but friendly? Specially priced? Once you agree on the company's image, define your behaviors and act accordingly.

* Set goals. Be specific. "To generate 25 new leads for hotel rooms by April 1st is measurable and specific. By setting a goal you'll be able to measure your success. * Organize the booth. Rid the booth of clutter. If you have a lot of handouts place them out of view away from the brochures. You can pull them out if needed. Don't drink coffee or eat snacks while you're in the booth; it creates an unprofessional look. Take a break and eat in the concession area. Don't read the newspaper during slow times. Remember all eyes are on you.

* Polish your presentation. Greet each person with a smile, a firm handshake, and direct eye contact. Nobody wants to buy from someone who's darting eyes are looking for the next lead. Be warm and enthusiastic. Take short notes when talking to a prospect. Don't chew gum, smoke, or chat with co-workers while you're in the booth. And never leave the booth unattended.

* Put your best foot forward. It's best to stand in front of the booth. That makes it easier to greet customers. Sitting will make you look too casual and not ready to do business.

* Promote the booth. Send invitations and advertise in advance of the event. Schedule appointments to meet with existing customers. Sponsor a fun event at your booth such as roulette or golf and watch the crowds gather.

* Don't give away the store. Instead of handing bags of premiums to everyone who walks by, ask for business cards. Keep gifts on the back table. When someone arrives, ask for a business card in exchange  for a prize.

* Prepare an opening line. Know your audience. Don't waste time talking to non-buyers. "Are you a meeting planner?' "Do you purchase computers?" "Are you a purchasing agent?" If the answer is yes you can continue your presentation. Otherwise, politely send them on their way. Your goal is to present to qualified prospects.

* Listen, listen, listen. The number one reason for losing the sale is the salesperson didn't listen. Listen for needs and wants. Most trade show presenters are too busy talking. Listening will give you the competitive edge.

Sexism and Sarah Palin's Voice

This morning as I was watching Morning Joe on TV, a clip was played of Sarah Palin.  http://www.msnbc.msn.com/id/3036789/#39684087

The discussion was facilitated by Mike Barnicle who asked that the clip be played again, but this time we should listen to the tone. After listening for a second time, Barnicle asked the group, "Do you want to listen to that for four years?" While I agree that Palin sounded a little shrill and high pitched, that was not the issue. The issue was the way the question was asked.   Barnicle's question was judgmental. Let's ask it a different way.  "What do you think of her voice? Do you think she loses credibility? How will that impact her on the campaign trail?"

This is a different kind of question and a valid one at that. The voice is 38% of the message according to a UCLA study. The meta message is in the tone and not the words. Hillary Clinton  lost credibility when she gave vent to her anger and passion in the form of an escalating tone.  She has since found her voice.  Men have an advantage over women in the vocal arena. A deeper or lower pitched voice will be perceived as more authoritative.  While using the upper range of her pitch level doesn't serve a woman candidate, it seems that there's a double standard when it comes to men.

Former Mayor Koch of New York City has a nasal sounding voice and uses /um/  after almost  every other word. This is how he spoke during his administration and he still uses this speaking style. Yet, we didn't hear comments such as "Could you listen to him for another four years?"

The points made during the discussion regarding tone were valid. What some people don't get is that there is a tone to language. And I heard an element of sexism in Barnicle's comment. What do you think?

Coffee, Tea, Don't Bother Me

I'm about to hit a triple header with this blog post. Hopefully, this will be my last post about airlines. On the first leg of my journey from Newark airport to Hilton Head, South Carolina,  the pilot announced that we would be arriving late. Knowing I had a tight connection in Charlotte I was concerned that I could miss my next flight. It would board in thirty minutes and the plane  I was on was a one hour flight.

I approached the flight attendant in the back.  I showed her my ticket and made a request. "Would you announce that the connecting passengers will deplane first?"

She looked at my ticket and said, "It doesn't leave for an hour. You'll be fine."

"But the pilot said we'd be late," I countered.  I had heard other airlines make this kind of announcement in the past.

"Oh they wouldn't listen, " she volleyed back. I persisted and finally she admitted that they were not authorized to make the announcement. "That would have to come from the lead attendant. We could ask her but that doesn't mean she would do it."

To make a long story short, they didn't make the announcement. I doubt that she approached the lead attendant. The good news is once we were in the air, the pilot announced that we would be arriving early.  Even so, I now  had a negative impression of these flight attendants and the airline.  They couldn't be bothered with my needs even though I was a customer.

Whether you speak to one or one thousand, your audience is your customer. What kind of message are you sending them? When they ask a question, you don't say "I don't know." You say, "I don't know. Let me get back to you."  When your audience is physically uncomfortable, you take a moment and adjust the thermostat. If you're talking to scientists you don't give your typical sales pitch. You provide them with the data and studies they value and respect.  When you sense the audience is bored, you don't keep yammering on.  You check in, ask questions, start a discussion or take a break. If a layoff was just announced before your presentation, you don't do your happy dance. You acknowledge the elephant in the room, let them vent for a few minutes and then begin your talk.

As presenters, we are all in the business of serving customers.  We set the tone. When you come from a place of service you communicate that you care.  Take care of your audience and they will take care of you.

Coffee, Tea, or Sloppy Speech

On my connecting flight to Hilton Head I was again surprised as I listened to the flight attendant make her announcement. Not only did she speak too quickly but her diction left something to be desired. She said “gennamen

What Presenters Can Learn Not to Do from the Airlines

The other day I was on my way to Hilton Head South Carolina. I boarded the airline which was on time. I sat back in my seat awaiting the usual safety drill. The attendant ended the announcement with "This is a no smoking no complaining flight. If you complain you'll be the entertainment - outside gone with the wind."

There was some knee jerk laughter and then the message set in. Ouch! The real message was "Don't mess with us. We're not putting up with nonsense." Not exactly warm and welcoming.

What kind of tone do you set when you begin your presentation? Do people feel that you're glad to be there? Humor is a great ice-breaker when used appropriately. But when used to couch a threat the atmosphere can quickly turn negative.

By all means let the audience know your expectations and use humor to engage and drive home the learning points. Otherwise, your message could end up blowing in the wind.

What Does Public Speaking Have To Do With Listening?

Whether you're presenting one-on-one or giving a formal speech, speaking is only one part of the equation.  In this video, you'll discover the relationship between public speaking and listening.

Who Let the Dogs Out?

There was a popular song years ago that went " Who let the dogs out?" And that's a question that's apropos this week in the media. The answer is President Obama let the dogs out in his recent speech in Milwaukee. Alluding to his opponents he said, 'They're talking about me like a dog." What does this tell us? Language reflects thought. While some studies state that words are only 7 per cent of the message, words are powerful. They give us insight into what the speaker believes and feels. In this case, Obama is saying he feels like a victim. The key is the wording "They're talking about ME". It's something that is happening to him. It's not the language of leadership. There is a difference between being genuine and appearing weak. Former Mayor Giuliani showed genuine sadness during the bombing of the World Trade Center but he never spoke like a victim.

The dog statement was not written in the speech. He acknowledged that he went off message. When giving a formal speech that's televised it's best to stick to the script especially if the speaker is in an emotional state. Otherwise, you might end up in the dog house.

Speaking at UMBC

The University of Maryland Baltimore County invited me to give a keynote and workshop on How to Give a Knockout Presentation. Doctoral students, many of whom are underrepresented in STEM (Science, Technology, Engineering, and Mathematics), attended the PROMISE Summer Success Institute. I was honored to be invited to speak. The students were eager to learn and highly participative. Social media takes speaking to a new level. There was live tweeting during the panel and my keynote. It takes real confidence to keep speaking while the audience is twittering away. It was fun to read the comments. By the way, they found me on twitter, so I'm not complaining. Here I am with Dr. Tull, who invited me to speak. Just as in business, the university has brilliant students who are not always brilliant presenters. The goal was to convey how to communicate with confidence and clarity especially when defending their dissertations and pitching ideas to their professors. We talked about the importance or reading the audience and code switching to accommodate a professor's supportive or confrontational style. Each student learned how to give a brief elevator speech and recognized the importance of personal rapport. Whether you're in school or the workplace relationships are the key to success.

DiResta Communications, Inc. Communicating With Impact!

Got to Be Good Lookin' Cause It's So Hard to See...

Remember the John Lennon lyrics, "Got to be good lookin' cause it's so hard to see?"Looks are important for both men and women. Yes, women are unfairly judged and held to a higher standard. Female candidates are scrutinized for every new hairstyle which is not the case for male politicians. That being said, I tell my clients and audiences to honor the power of the visual. First impressions are visual and almost instantaneous. We make decisions about leadership, trustworthiness, success level, and competence based on how others appear visually. Your stage presence doesn't depend on having a beautiful face or washboard abs. It does depend on how you carry yourself, what you wear, and how you look in the clothes you wear.

You are your own personal brand. Top companies invest outrageous amounts of capital in creating a brand and a big part of the brand is the logo, color, and packaging. Most people would perceive a Tiffany box as having more value than a brown parcel post. Real estate agents and sellers spend time and money restaging a home and manicuring the landscape because it increases value. Even animals in the wild groom themselves. Companies call me in to work with their leaders on executive presence. They don't present themselves as leaders and as a result they are not taken seriously and can't get to the next level. Wouldn't it be great if people could get past your looks and see the substance beneath the surface? Yes, it would but it isn't happening.

Appearance counts. Does that mean you need to invest in plastic surgery to look good? No. Is Hollywood anorexia a standard we want to uphold for our young girls and women? No. Should we be slaves to fashion? No. But when your look is outdated people think your ideas are old fashioned. If you look haggard, you won't be attractive on a job interview because energy sells. So, aim for good health, feel good about yourself, and dress well. Make sure your visual impression is consistent with your personal brand. When you step out on that platform it's showtime and you'd better look good.

DiResta Communications, Inc. Communicating With Impact!