Audience interaction is expected more and more from keynotes but the relationship is more formal with the keynote speaker as the center of attention.
On May 19th, the FEI Leadership Summit kicked off in Orlando Florida. The opening evening reception opened at Epcot Center. The three day conference held at Disney’s Grand Floridian Resort, offered keynote speeches, break out sessions and events.
On May 20th, Diane DiResta delivered her keynote, Influential Leadership: Transforming High Stakes Communication into Massive ROI, to an audience of 500 FEI members. And the following day presented a one hour concurrent session entitled How to Give a Knockout Presentation.
Other keynote speakers included, Craig Kielburger-Making Doing Good, Doable, Roberto Masiero-A Better Way to Work, former NFL player Anthony Trucks -Trust Your Hustle and artist Erik Wahl-The Art of Leadership.
The Financial Executive of the Year award was bestowed on winners from public, private and non-profit organizations.
The 2019 Financial Leadership Summit offers professional and personal development, including networking opportunities in a knowledge-intense and enjoyable atmosphere. It’s an opportunity to join the conversation and interact within a prestigious community of like-minded peers to challenge thinking and share in challenges while strategizing for tomorrow.
About Diane DiResta
Diane DiResta, CSP, is Founder and CEO of DiResta Communications, Inc., a New York City consultancy serving business leaders who deliver high stakes presentations— whether one-to-one, in front of a crowd or from an electronic platform. DiResta is the author of Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz, an Amazon.com category best-seller and has spoken on 4 continents.
Diane is Past President of the NYC chapter of National Speakers Association and former media trainer for the NBA and WNBA. She was featured on CNN, and quoted in the NY Times, Wall Street Journal, London Guardian, and Investors Business Daily and Bloomberg radio.
Diane is a Certified Speaking Professional, a designation held by less than 12% of speakers nationwide. And her blog, Knockout Presentations, made the Top 50 Public Speaking blogs.
The TEDx talks you listen to aren’t messages you hear in other places; they are a unique version, an idea that may be way “out there”. That’s what makes the talks interesting.
Audiences are more sophisticated than ever and can tell when the presenter is performing.
Giving a knockout presentation is a team sport. It takes a good moderator to help the speaker shine on stage.
FOR IMMEDIATE RELEASE
New York, NY. October 11, 2018
Diane DiResta, CSP, author of Knockout Presentations, and Founder and CEO of DiResta Communications, a New York City consultancy, will be the featured speaker at FEINYC, Financial Executives International in New York City.
As a professional speaker and executive speech coach Ms.DiResta will speak about Influential Leadership: How to Communicate with Impact and Influence.
Today’s CFOs and Financial Executives must be able to command attention, influence analysts and stakeholders, and deliver a message with lasting impact.
In this interactive program attendees will learn communication skills of top leaders and how they:
Create presence on the platform to command the room
Get to the point to deliver a clear message
Speak with confidence and exude authority
As in all her presentations, the audience will leave with practical takeaways that can be applied immediately to enhance leadership communication.
The evening will end with networking and a booksigning of the newly released 3rd edition of Knockout Presentations.
About Diane DiResta
Diane DiResta, CSP, is Founder and CEO of DiResta Communications, Inc., a New York City consultancy serving business leaders who deliver high stakes presentations— whether one-to-one, in front of a crowd or from an electronic platform. DiResta is the author of Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz, an Amazon.com category best-seller and widely-used text in college business communication courses and author of the ebook, Give Fear the Finger. She has unique ability to get to the core of the message and translate complexity into simplicity.
Diane is Past President of the NYC chapter of National Speakers Association and former media trainer for the NBA and WNBA. Diane is a Certified Speaking Professional and licensed Speech Pathologist.
About FEI NYC
The Chapter is the premier organization for financial executives in New York City. The Chapter promotes the fellowship and interaction among its members and has active programs to enhance their professional knowledge and qualifications.
Since 1933, the FEI NYC Chapter has been successfully connecting Financial Professionals in the New York City metro area providing a truly unique forum to meet at live events (most of which carry CPE), attend general peer-to-peer networking events or webinars, gain access to the rest of the 10,000 FEI members, benefit from advocacy efforts, research, and career center.
FEI NYC strives to provide its Membership with unique opportunities to facilitate or cultivate the development and furthering of the Finance profession at many levels.
From robust programming and professional networking activities to our mentoring relationship with the students attending local colleges, nearly every FEI NYC activity will provide an opportunity for you, the Financial Professional, to either get what you need or share what you know. FEI NYC functions as a 501c(6).
Public speaking is about the audience.
Even the most seasoned public speakers can be at risk if they don't know how to recognize the danger signals.
There's a secret that professional speakers know but we rarely hear about it. The secret trickles out in overheard statements.
Talk facts and the audience may nod. Tell a story and they'll stand and cheer.
This month I got to hear my favorite shark, Daymond John. He kicked off the C-Suite Advisors Network NYC Thought Summit on December 5th where I had the honor of speaking about Perfecting Your Presence.
Can you hear me now? How often have you said that to somebody while talking on your phone? Suddenly there is silence and the call drops. You wonder what happened.
What do gestures tell us about a public speaker? We learned a lot about Joel Osteen's gestures during his interview about his response to the hurricane. Hurricane Harvey wreaked havoc on the city of Houston which is the 4th largest city in the country. There was extensive flooding requiring people to be evacuated by rescue workers and helicopters. Thousands of people were in search of shelter and could not return to their homes.
The question people wanted to know was Why didn't Pastor Joel Osteen open Lakewood Church to the people of Houston? The Compaq Center has the capacity to hold 16,285 people. After much criticism on social media, the center accepted hurricane victims on Tuesday.
When Joel was interviewed by CBS TV he explained that he didn't open his center as a shelter because he was not asked by the city. He further explained that the best places for shelter were where there were already resources, supplies, and personnel on the ground. It didn't sound convincing on the surface. But he still could have salvaged his reputation by admitting the mistake and being remorseful. Instead, he pivoted to his message points and gave what seemed to be a presentation. His hands were the giveaway. He used the same wide-sweeping gestures that are part of his signature style when he is on the main stage in front of thousands of people. The CBS interview was directed to three journalists (although it was broadcast to millions of viewers). In media interviews and conversations, people gesture more naturally with their hands closer to their body.
While using wider gestures may be part of the pastor's style, it gave the impression of formality rather than intimacy and sincerity. That is not to say he was dishonest. I'll leave that to the top body language experts. The point is this. To appear sincere, your body language needs to be relaxed and appropriate to the situation. Wide gestures work well in a stadium but seem exaggerated when communicating on a television show or satellite interview. For crisis communication to be effective, it's imperative to plan your delivery as well as your message points.
For more tips visit https://www.facebook.com/direstacommunications
What is brain freeze? It's the moment you go blank, feeling like a virus wiped out your memory bank. It can be a scary moment when you realize it's happening...
Three people called me this week because their public speaking fear is holding them back. It's affecting their brand, their reputation, and their career advancement. It's causing them to remain quiet in meetings and to decline speaking opportunities. It’s time to knock out the fear of public speaking! Public speaking is no different from any other fear and you can kick the habit long before you kick the bucket.
Diane DiResta, CSP, author of Knockout Presentations, and Founder and CEO of DiResta Communications, a New York City consultancy, discussed techniques for public speaking with Kevin Crane, host of the Everyday MBA podcast.
In Episode 82, DiResta discussed her book Knockout Presentations and techniques to turn public speaking into a strength, overcome anxiety, and design a presentation for maximum impact.
This U.S. presidential election was like no other. Hillary Clinton and Donald Trump went head-to-head in a heated debate with more twists and turns than a roller coaster ride. The ongoing soap opera kept people riveted to their screens -- sometimes inspired and other times disgusted. Regardless of the outcome, there were lessons learned about public speaking.
Here some presidential guidelines to deliver winning presentations:
Deliver a Message that Resonates -- To be effective in any presentation, a public speaker must have a message that resonates with the audience. While sizzle is important, if the message doesn’t speak directly to the self interests of the audience, it won’t be remembered and it won’t move the crowd.
Both Sanders and Trump leveraged the emotions of the audience and spoke directly and specifically to their frustrations, problems, and concerns. To resonate with an audience the presenter needs to speak simply, use shorter words, and to tell stories that relate to what the audience believes and experiences. When the presenter speaks their language, the audience feels heard, understood, and connected. And that builds trust.
Smile and Deflect -- At some point every public speaker will encounter resistance or hostility. The worst approach is to get defensive. When you play your opponent’s game, you lose. The debates got nasty at times. When Trump attacked Hillary, she reacted by smiling until it was her turn to rebut. Hillary showed poise under pressure. In situations other than a debate, the presenter can involve the audience to deflect hostility. There’s nothing more powerful than peer pressure.
Do the Unexpected -- Attention spans are growing shorter. There’s now research that states that the attention of a goldfish is one second longer than that of a human. Yikes! To keep an audience engaged and attentive, be different.
Trump broke the rules. He was unpredictable and said things that were politically incorrect. The audience found it refreshing because he said what they were thinking. When presenters avoid naming the elephant in the room, the audience retreats and resists. It’s difficult to be influential if you tiptoe around the truth. (Yes, he went too far, and lost credibility for being inappropriate to say the least). When used appropriately, the element of surprise will keep the audience with you.
Get Personal -- All three candidates showed a personal side of themselves by involving their family and sharing stories. Every audience is thinking three things subliminally -- Who are you? Who are you to tell me? What’s in it for me?
An audience first wants to know the presenter as a person, not as a talking head. Sharing personal stories and talking about one’s family humanizes the speaker. Substance without personal connection will not yield results. An audience relates to people they know, like, and trust. Never underestimate the likability factor.
Be Gracious Victory and Defeat -- Sometimes you win, sometimes you lose. It’s true in politics, sports, and at work. A gloating winner or a sore loser will cast themselves in a negative light. What separates the ordinary from the great is how a presenter handles victory and defeat. When Donald won the election, he complimented Hillary on her toughness, hard work, and service. Bernie and Hillary were gracious when they conceded the election. Hillary’s concession speech inspired the country to unite and paved the way for a new administration. This is truly the mark of leadership.
Most of us will never run for office but we can take a page out of the election playbook and remember to apply the good, and eliminate the bad and the ugly.
Knockout Presentations Blog, written by Diane DiResta, CSP, author of Knockout Presentations, and Founder and CEO of DiResta Communications, a New York City consultancy, was named one of the top 50 public speaking blogs by Feedspot.
What do today's business presenters have in common with television anchors? They both have broadcasting skills. With youtube being the number two search engine and companies demanding online learning, public speaking has gone digital. According to Business Insider 2014, “About 50 million people in the U.S. now watch video on their mobile phone." Public speakers who shun the camera will be left behind. The first step to being a master presenter is to understand the difference between in- person speaking versus video presentations. Here are a few tips for speaking in a digital media world:
- A video recorded presentation is one way communication. That means you can’t read the audience and pivot in the moment to meet their needs. So it takes a lot of preparation to deliver a compelling message and provide value to your target audience.
- In the case of teleconferencing, appoint a facilitator at each site to manage the technology and to facilitate the meeting. Be aware of delay time and plan for it by practicing longer pauses. Pause and silently count to four. That will allow enough time for the speaker to finish and for the listeners to hear the last word.
- Know the time zone of your audience. It may be 8:00 a.m. in New York, but if it’s 2:00 p.m. in Amsterdam you don’t want to start the meeting with “Good morning”.
- Display a visual agenda. People need a roadmap and it will keep the meeting or presentation focused.
- Have a back-up plan. Be able to continue by telephone if the video fails. It’s a good idea to do a test drive of the technology 15 minutes before the presentation. As a hedge, send the PowerPoint deck in advance.
- Make love to the lens. People don’t know where to look when speaking on skype. When you look directly at the caller, they see you looking down and you lose that eye connection. Try this instead: When speaking to them, look directly at the webcam. When you are listening, look at the caller.It’s uncomfortable speaking to a camera; yet that’s exactly what the presenter needs to do during webcasts and media interviews. In live presentations the presenter feeds off the audience reaction. With video, the presenter imagines the lens is a person. It’s important to maintain a steady gaze. If your eyes are darting you’ll be perceived as nervous or untrustworthy. And practice smiling and talking. Broadcasters do this easily. A serious delivery will weaken the likability factor.
- Video is an energy drain. There is an exchange of energy between a speaker and an audience. When that energy is strong, it’s palpable. That’s not the case with video. As a result, you won’t convey energy the way you do in a live performance. For that reason, you need to pump up your performance on video. In a video the presenter can easily come across as flat. Push your energy higher than normal to have the same intensity level when you’re live and in person.
- Minimize gestures. Wide, sweeping hand movements are distracting on video. Use fewer and smaller gestures. If seated, sit with both feet on the floor and lean forward at a 15 degree angle. Place both hands on the table. This is a confident speaking and listening position. You’ll be perceived as confident and it will stabilize you. Avoid excessive head nodding and jerky movements.
- You are always on stage. If someone else is speaking, chances are you are still in view. Be careful about sloppy behaviors such as slouching, looking at your phone, side talking or looking bored. The presentation isn’t over until the camera is off.
- You’ll look heavier on video. Video is two dimensional which flattens the presenter. I once was videotaping a client for a presentation. It was amazing that when I looked at her directly she appeared slim. When I looked through the camera lens she looked heavier.To manage the widening effect, dress for the camera.Remember that light colors enhance and dark colors diminish. A client of mine was unhappy with her video because she thought she looked heavy. She was wearing a boxy white jacket which gave her a wide appearance. We did a make-over. This time she wore a tapered navy blue jacket which had a slimming effect.Another way to look thinner on video is to stand at a ¾ angle with your hips back. If you’re in a close-up, drop your forehead slightly to avoid a double chin.
- Wear the right colors. White and black are not good colors for video. White creates glare. It’s better to wear off-white or pearl grey. Icy pastel colors look washed out on camera and are not a good choice. Red can bleed or look muddy. A better choice is burgundy. Avoid stripes and large bold patterns. You’ll look like a TV test pattern. When in doubt, blue is a good choice for video. It films well and psychologically blue means trustworthy, conservative, stable.
- Lighting is key. While lighting is important in a live performance, harsh lighting won’t be as damaging. On video, fluorescent lightening will highlight lines and shadows in the face and can also hurt the eyes. Use soft lighting that flatters your face.
- Choose the backdrop carefully. When doing a video presentation always ask about the backdrop. If you’re filming from home, make sure you don’t have messy papers stacked up behind you. If you’re filming off-site, choose clothing that will work with the backdrop. Early in my career I was being filmed for a speaker showcase. I asked the producer if my fuchsia suit would televise well. He said yes. Unfortunately. I asked the wrong question. I should have asked “What color is the backdrop?” When I arrived I found myself in front of an orange curtain. The fuchsia suit bled into the orange and looked terrible on film. This wouldn’t have been an issue in a live presentation.
- You cannot be boring. Engagement is crucial.You have 5-10 seconds to grab attention in a video presentation. The key to success in video presentations is good storytelling and a highly targeted audience who will appreciate the value. Being boring is deadly in any venue. A live audience will show more tolerance by listening longer. If your video presentation is boring the viewer will click off instantly. A video presentation needs to have greater engagement. A measure of engagement, is how many people watch the entire video. According to Industry standards, a 15-20% complete viewing of a 2 minute video is considered a good engagement rate. That means most viewers are not watching the complete video.
- The day of the talking head is over.To increase engagement, keep a fast pace. You need to keep the video moving. Add slides and images while you are speaking. Fly in bullet points as you speak. Keep the presentation brief. If it’s a formal speech aim for no more than 18-20 minutes. Sales presentations need to be crisp, engaging, fast moving, and brief.In my own experiment, I noticed that every time I reached for the fast forward knob, the picture would change. This happened continually as if the videographer was reading my mind. Intrigued, I started to look at the time. The frames were changing every four seconds-the same time I wanted to fast forward.
If you’re not producing video presentations you’re leaving money on the table. Your digital footprint is now an important part of your personal brand. Interviewers are asking for videos. LinkedIn now allows videos to be added to profiles. Video is the ultimate selling tool. It addresses the know, like, trust factor.
Video is not going away. To be current, you need to master video presentations.