Does your voice crackle like bacon? You may have vocal fry. Vocal fry is sweeping the nation. This creaky vocal pattern, also known as croaking, is a low vocal pitch that's often heard at the end of a sentence. It's prevalent among women and this pattern of public speaking is becoming a form of peer identity for the millennial generation. Kim Kardashian, Brittney Spears, and other young celebrities have popularized this form of speaking. In one study, vocal fry was noted in two thirds of college students. However popular, vocal fry communicates a negative impression and doesn't serve professionals who want to be taken seriously in the workplace. Not only is vocal fry an irritating sound for a public speaker; it can also be deadly in a job interview.
Women job applicants who presented themselves with vocal fry were perceived as less competent, less educated, and less trustworthy. To learn more, watch my interview with Nancy Redd on Huffington Post Live: