I was listening to a radio traffic update on the Imus show this morning. The reporter signed off as Rear End Rhonda. What does that moniker have to do with traffic reporting? I don't know. I do know that Imus doesn't like it and has no interaction with her. A key question is how do you or your company want to be remembered? According to wikipedia (the online encyclopedia) the definition of a brand is "the sum total of a company's value proposition."
It seems that Rear End is a strange value proposition. It may be remembered but it's not consistent with her career position and in the long term will probably not yield the desired result.
Words are powerful. Words can change our lives.
You are your company. And your presentation is your brand. Is your brand consistent with the image you want to portray?