Press Release: DiResta Speaks to Military Women Veterans at Operation Reinvent


New York, NY Oct 26, 2016 -- Diane DiResta, CSP, author of Knockout Presentations: How to Deliver Your Message with Power, Punch and Pizzazz, and Founder and CEO of DiResta Communications, a New York City consultancy, was invited to speak to military women veterans at the Operation Reinvent event. The event was a live webcast from NYC to Fort Bragg, North Carolina and Fort Hood, Texas.

The mission of Operation Reinvent is to prepare military women for transition to civilian life. They came together for a two day event for a Professional Image Make-over and a Career Transition Workshop. Ms. DiResta spoke about Communicating with Style where she addressed the importance of knowing your own behavioral style, recognizing the styles of others, and then learning to adapt to different styles and situations. The women at both sites participated in a behavioral magic show and discovered their primary communication style-Dominance, Influence, Steadiness, Conscientiousness.

Ms. DiResta began by saying that she was the daughter of a Lt Colonel in the Army, the sister of a Lt Colonel in the Air Force, and had lived in Ft. Bragg.  She stated “When communication breaks down, it’s often because of a difference in styles.” She went on to explain how to develop rapport in a job interview by adapting to the hiring manager’s style.

Ms. DiResta revealed, “The value of learning behavioral communication is that it takes the ego out of communication. Instead of being annoyed by behavior, you now have the strategy to influence the person.”

Among the many sponsors were Macy’s CVS, CBS Veterans Network, Tekmark and Linkedin.


Diane DiResta, CSP, is Founder and CEO of DiResta Communications, Inc., a New York City consultancy serving business leaders who deliver high stakes presentations— whether one-to-one, in front of a crowd or from an electronic platform.   DiResta is the author of Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz, an category best-seller and widely-used text in college business communication courses and author of the ebook, Give Fear the Finger, She has unique ability to get to the core of the message and translate complexity into simplicity.

Diane is Past President of the NYC chapter of National Speakers Association and former media trainer for the NBA and WNBA. Diane is a Certified Speaking Professional and licensed Speech Pathologist.


Founded by Julie Lewit-Nirenberg and Nancy Northrop, Operation Reinvent is a 501(c) (3) organization dedicated to providing expert guidance and resources to help transitioning military women identify career paths that suit their skills, education, goals and interests. Their Career Transition and Empowerment Program incorporates hands-on professional image development, stress management, year-long mentoring and real-time job search opportunities.


A successful business executive, Julie’s experience includes building and marketing new enterprises both in the for-profit and nonprofit sectors. Ever since working with Gloria Steinem, Julie has had a hand in women’s issues, breaking glass ceilings herself, mentoring other women and using the media pulpit to change perceptions, empower and celebrate women across the board. Julie’s background, coupled with high-level relationships in the fashion and beauty industries and first-hand knowledge of executive coaching, inspired the formation of Operation Reinvent.


Nancy brings a passion to the cause that mirrors her pride as a Navy mom. Her expertise includes product development, retail and wholesale sales, manufacturing, distribution, and strategic business development in a variety of markets, including medical devices, healthcare, cosmeceutical skin care, beauty and personal care products. Ms. Northrop's first entrepreneurial venture, Kinesthetics, Inc., was a distributor of electromedical devices and diagnostic and therapeutic systems for physical therapy, occupational therapy, orthopedics, sports medicine and neurologic rehabilitation.