Diane DiResta's "Knockout Presentations" Graces Times Square Billboard

FOR IMMEDIATE RELEASE

Staten Island, NY – March 1, 2024 – The power of compelling communication has found its spotlight in the heart of New York City's iconic Times Square. Diane DiResta, acclaimed author and communication expert from Staten Island, has achieved a remarkable milestone as her book, "Knockout Presentations," illuminates the vibrant screens of Times Square billboards.

DiResta's groundbreaking work has captured the attention of audiences worldwide with its practical insights and strategies for delivering impactful presentations. From boardrooms to classrooms, her book has become a beacon for individuals seeking to enhance their communication skills and leave a lasting impression.

The decision to showcase "Knockout Presentations" in one of the world's most renowned advertising spaces reflects not only the book's success but also its enduring relevance in today's dynamic professional landscape. As the digital displays of Times Square shine brightly, they serve as a testament to DiResta's dedication to empowering individuals with the tools they need to excel in public speaking and presentation delivery.

"It's a tremendous honor to see 'Knockout Presentations' published by Morgan James Publishing, featured in Times Square," said Diane DiResta. "This moment underscores the importance of effective communication in our personal and professional lives. I hope that seeing the book displayed in such a prominent location inspires others to hone their presentation skills and unlock their full potential."

With her expertise honed over decades of experience as a keynote speaker, executive speech coach, and author, Diane DiResta continues to make a profound impact on individuals and organizations worldwide. Through her book, "Knockout Presentations," she shares invaluable techniques for captivating audiences, conveying ideas with clarity, and leaving a lasting impression long after the presentation ends.

For media inquiries, interviews, or additional information about Diane DiResta and "Knockout Presentations," please contact:

Diane DiResta Founder info@diresta.com

About Diane DiResta: Diane DiResta is a communication expert, author, and keynote speaker based in Staten Island, New York. With over three decades of experience, she has helped thousands of professionals across four continents, improve their communication skills, enhance their public speaking abilities, and deliver impactful presentations. Diane is the author of two books, including "Knockout Presentations," which has garnered widespread acclaim for its practical insights and actionable strategies. She is passionate about empowering individuals to communicate with confidence, authority, and authenticity.

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7 Tips When Speaking Internationally

September is International Speak Out Month. It reminded me of my International speaking experience and the important lessons I learned. Here are 7 tips to set you up for success when speaking internationally.

1.       Study the culture- Your presentation begins long before you step on a stage or begin to speak. How do people greet each other? In some European countries they kiss both cheeks. In Japan, the greeting is the bow. What is the tradition for gift giving? Are they a low context or high context culture? This will inform you about the level of formality that’s expected as well as how to treat authority.

2.       Meet the translator-Will you receive simultaneous translation or consecutive translation? If it’s the latter, you will need to pause after each sentence or two, while the interpreter translates. Where did the translator learn English? There’s a difference between British and American English. Be sure to define terms and explain your speech to the translator so that it is communicated with the right intent and clarity.

3.       Speak slowly-When you’re in a different country, YOU are the one with the accent. Even if it’s an English speaking audience they will probably need time to translate in their heads. Speaking slowly will allow the listeners time to process what you are saying.

4.       Manage body language-You can easily offend an audience before you even open your mouth. The same gesture can mean different things. The A-0k sign with the thumb and index finger touching with the 3 fingers extended is an obscenity in Brazil. Even the nod or shake of your head can have a different meaning. Practice with the gestures you’ll use in your speech with a native from the country where you’ll speak.

5.       Speak the Native Language-Nothing is more endearing and caring than to speak in the native tongue. When I spoke in Africa, I gave my greeting in Kiswahili-”Hello. I’m happy to be here” I was surprised when the audience broke into applause.

6.       Avoid humor-Humor rarely translates across cultures even if you’re a comedian.

7.       Learn their idioms- I leaned this the hard way when I was speaking to a British audience. I would use an innocuous term such as “on the job” and I would hear snickering. It meant something else in England. A sweater is called a jumper, gasoline is petrol, a truck is a lorry, a TV is a telly.

Mistakes will happen. But with a little research, planning and practice you can speak anywhere in the world and give knockout presentations.

My presentations, training , coaching and books are available virtually. It’s easy to find me to discuss your needs. Email diane@diresta.com. DM me at twitter @speakingpro. Or call: 917 803-8663

Press release: Diane DiResta Delivers Keynote at the FEI Leadership Summit

Grand Floridian Resort

On May 19th, the FEI Leadership Summit kicked off in Orlando Florida. The opening evening reception opened at Epcot Center. The three day conference held at Disney’s Grand Floridian Resort, offered keynote speeches, break out sessions and events.

On May 20th, Diane DiResta delivered her keynote, Influential Leadership: Transforming High Stakes Communication into Massive ROI, to an audience of 500 FEI members. And the following day presented a one hour concurrent session entitled How to Give a Knockout Presentation.

Other keynote speakers included, Craig Kielburger-Making Doing Good, Doable, Roberto Masiero-A Better Way to Work, former NFL player Anthony Trucks -Trust Your Hustle and artist Erik Wahl-The Art of Leadership.

The Financial Executive of the Year award was bestowed on winners from public, private and non-profit organizations.

About FEI

The 2019 Financial Leadership Summit offers professional and personal development, including networking opportunities in a knowledge-intense and enjoyable atmosphere. It’s an opportunity to join the conversation and interact within a prestigious community of like-minded peers to challenge thinking and share in challenges while strategizing for tomorrow.

About Diane DiResta

Diane DiResta, CSP, is Founder and CEO of DiResta Communications, Inc., a New York City consultancy serving business leaders who deliver high stakes presentations— whether one-to-one, in front of a crowd or from an electronic platform. DiResta is the author of Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz, an Amazon.com category best-seller and has spoken on 4 continents.

Diane is Past President of the NYC chapter of National Speakers Association and former media trainer for the NBA and WNBA. She was featured on CNN, and quoted in the NY Times, Wall Street Journal, London Guardian, and Investors Business Daily and Bloomberg radio.

Diane is a Certified Speaking Professional, a designation held by less than 12% of speakers nationwide. And her blog, Knockout Presentations, made the Top 50 Public Speaking blogs.

Speak at Your Own Risk: When Public Speaking is a Lost Opportunity

Speaking is the new competitive advantage. At least that's what I told my audiences until last week. I was excited to attend a wellness conference during the weekend in New York City. The keynote speaker was a celebrity I admired. But what was more exciting were the topics. Most of the speakers were doctors, dentists, and health professionals. The presenters spoke for 20 minutes as in a TED talk format and the presentations continued non-stop throughout the day.

Some of the research was cutting edge and I was eager to learn from the presenters. My enthusiasm quickly turned to boredom after sitting through the first few presentations. Clearly, the presenters were subject matter experts with impressive credentials. But they quickly sacrificed their credibility when they stepped up to the platform. What a lost opportunity! Here are three mistakes that were consistent among the speakers.

1. Using the Microphone Ineffectively

Almost every speaker held the microphone at chest level or too far away from their mouth. When the audience can't hear, they tune out. It also makes the subject matter expert look like an amateur. A microphone should be held no further than four inches below the mouth. My recommendation to the event planner was to provide an attached microphone or require a rehearsal with the hand held mic.

2. Being Speaker-Centered

This is all too common in business. I've experienced it in every kind of speaking situation including sales presentations. There was one woman in particular who spent most of the time telling her story. Not only was it too long; it was all about me, myself, and I. Here's the 411 on the audience. They don't care about you! They're interested in what you and your information can do for them. Yes, tell your story. We want to know you on a personal level. But keep it brief and move on to provide value.

It's not difficult to be listener-centered. I've demonstrated in one minute or less how to take any subject and create a listener-centered opening that speaks to the listener's self interest. It's not about you. It's about them! Chapter 7 in Knockout Presentations reveals the process of Listener-Centered Communication. It's powerful.

3. Bad Timing

Both the presenter and the coordinator are culpable when time commitments are not kept. The reason speakers run out of time is a) they have too much material b) they didn't rehearse out loud. One speaker was telling an interesting story and realized she had two minutes left. She stopped in the middle of the story and quickly flipped through to the end of the PowerPoint slides. The presentation lost impact. And this was a subject I really wanted to hear. At this point, my friend leaned over and whispered, "Diane, this is a real opportunity for you." (Not a good sign).

Were there other mistakes? Yes. But these were the most common errors. Were there any good presenters? Yes. I can think of two, maybe three. The celebrity keynote was excellent. It was obvious that she had a lot of public speaking experience. What is the lesson here? Poor presentation skills do not motivate an audience to action. I didn't approach any of the speakers after hearing them present on stage.

There was a silver lining, though. I won the grand prize - a Vitamix blender! So all was not lost - except the opportunity for the presenters to build their brand and increase their business.

The Exceptional Speaker

Do you want to be an exceptional speaker? My friends Alan Stevens and Paul Du Toit, from the U.K. have just published a book that shows you how. I saw them at the National Speakers Association convention in July in Philadelphia, and Alan recently interviewed me for his podcast program. You might be wondering why I'm promoting their book if we're competitors. Well, it seems we all have the same mission. We want to stamp out fear of public speaking and help people to reach the heights of presentation success. There are so many people who need help with their presentations, thus the need for more books about public speaking.  Here are some tips from The Exceptional Speaker:

1. If you’d like to conquer the fear of speaking to an audience you need to understand the source of this fear, specifically where it relates to you.
2. Nervousness is natural, but it can also be dealt with.
3. A good technique is to find a friendly face in your audience and imagine you’re speaking just to that person.
4. It is just as easy to speak to a large audience as it is to a small one. There is no difference. An audience is an audience.
5. People who occupy high positions are just as human as the rest of us and therefore do not need to be feared more than anyone else.
6. Channel your excess energy towards the centre of your body – specifically your diaphragm. This will help you with voice control, keep you calmer and remove the fidgeting from your fingers and toes.
7. Speaking from notes will help you to keep track of your order. Use cue cards rather than an A4 notepad.

These tips, and hundreds of others are from a new book called "The Exceptional Speaker" by Alan Stevens and Paul du Toit. It is the definitive book on speaking, and is now available from Amazon in Kindle and hardback format, as well as from exceptionalspeaker.com as a PDF.

Executive Presence: Fall Makeovers and Tips for Women

I co-hosted my first event with 85 Broads, and it was a smashing success. The topic, Get Your Executive Presence On, received rave reviews. The event was sponsored by CHANEL and Saks Fifth Avenue, and held at CHANEL's education center on East 57th St in New York City.

The evening began with networking and fall makeovers. Each woman received a makeup application and instruction. When everybody looked beautiful, we gathered to hear my presentation about 8 keys to Executive Presence for women. The audience learned ways that women can be heard, look like leaders, and own the room.

CHANEL provided a special ambiance, with lighting, wine and delicious hors d'oeuvres. They provided a skincare station and a fragrance and chocolate pairing station. The networking continued as CHANEL was cleaning up - people didn't want to leave.

Here's what some attendees had to say:

I didn't think I would learn anything new, but I did. Diane is incredible. The things she shared with people are life-changing." -Judy

This, for me, is one of the best events I've attended." -Sophie

Diane gave examples and insights that had the whole audience captivated." -Alison

I've been to so many seminars and trainings on leadership and thought I'd heard everything about how to be an effective public speaker. But Diane's presentation gave me tips I never heard before." - Carrie

Press Release: Diane DiResta to Speak at 85 Broads Fall Networking Event in NYC, Sept 25, 2013

For immediate release

DiResta will Speak about Executive Presence and Presentation

Fall networking event - for subscribing Power Circle and Investor level members of:

New York, NY (September 23, 2013) – At this 85 Broads fall networking event (link for members), Power Circle member Diane DiResta, Founder of DiResta Communications and author of Knockout Presentations, will present her work on executive presence, and top make-up artists at the Chanel Salon will show you the new color trends for Fall.

DiResta works with emerging leaders and executives to develop executive presence and gravitas. DiResta says, “At a certain level, it’s not what you know, it’s your leadership and ability to influence. Executive presence is difficult to define; it involves good presentation skills, speaking with conviction, decisiveness, self-confidence and a polished image.”

Click here to read full Press Release.

Do It Yourself Marketing - Create Your Own Video Ad

June is "DIY" (Do It Yourself) Marketing Month. I've said it before and I'll say it again - today more than ever, your success depends on your ability to communicate your value to the market. There are many ways you can do this, and one of them is through online video marketing. A smart, crisp brand will help your products and services stand out from the crowd. Promoting your brand doesn't have to be expensive. Here is a free tool you can use to create a 30 second ad: animoto.com. Don't forget to create your own YouTube channel. YouTube is a high visibility, cost-effective marketing approach.

Here's the video I created for my book, Knockout Presentations:

The Media Speaking Tip That Joe Walsh Missed

How many times do I have to say it? No caffeine before a presentation! Illinois Congressman, Joe Walsh, proved my point when he had a meltdown during a recent meeting with his constituents. He yelled at the crowd and told one woman he didn't care if her government job was cut. He later acknowledged that he was a "bit too passionate" with his constituents.

I say on page 78 of my book Knockout Presentations that coffee will make you more jittery. Don't drink coffee before a presentation. Politicians spend so much money on media training and yet in this case, Joe would have been better served by a nutritionist.

It's surprising how few speakers know how foods and chemicals can affect their performance.  We've all seen the impact of drinking alcohol before a presentation.  Stay away from sugary, heavy foods and if you must have coffee, switch to decaf. In Joe's case, make that herbal tea. Maybe I should send a free copy of Knockout Presentations to the 2012 candidates.

http://blogs.dailyherald.com/node/6470

How is Public Speaking Like Cooking a Meal?

On Christmas day, my husband prepared a delicious fish dinner. He started with bass made with ginger and scallions,and prepared scallops which were sliced in half and sauteed in a glaze of orange marmalade with lemon and orange zest and ginger. The side dishes were a ratatouille of zucchini and squash, steamed spinach and a medley of mushrooms and onions. After complimenting his cooking he said, "The hardest part is the preparation." How true! It seems like most of us enjoy the fun part of cooking-eating. It's the same with speaking. Most presenters enjoy being in front of an audience but they don't give as much thought or time to planning and preparation. Every chef knows the importance of shopping for the freshest produce. Then they set up the kitchen with the right tools. Once a system is in place, the process of chopping, dicing, and mixing takes place. The chef needs to get the heat just right and test the food to know when it's done. It takes hours and hours of prep time for a 15-30 minute meal.

When it comes to speaking it's 90% preparation and only 10% delivery. Unfortunately, too many presenters wing it. They throw together a few message points on a slide and then stand up and deliver them. They continue from beginning to end without checking in with the audience. That's like putting a high flame under the pan regardless of what is cooking.

When a chef "throws a meal together", it's based on years of practice and principles of cooking. And when a speaker makes speaking look easy, you can bet it's because of preparation and experience. The writer Mark Twain once said, "It takes about two weeks to give a good impromptu speech." If you had company you wouldn't leave your meal to chance. And good presenters don't don't throw their presentations to the wind.

The secret sauce to good cooking and good speaking is this: It's all in the preparation! To learn more about preparing a presentation read chapter six in Knockout Presentations.

DiResta Communications, Inc. Communicating With Impact!