5 Mission-Critical Steps for Public Speaking Success

Vernice Armour, the first African American woman combat pilot, wrote an article in Speaker Magazine entitled, "The Gutsy Move". In the article, she relates what she learned in her military career and shared 5 mission-critical steps to realizing your goals. In reading these steps, I realized they had a lot of application to success in public speaking and presentations. Here are Ms. Armour's 5 tips:

1. Establish clarity with your flight plan.

The first thing I ask my coaching clients is, "What is your intention? Why are you doing this?" And from there, we set a clear outcome. This is another way of saying, "Start with the end in mind." Too many speakers start working in PowerPoint. Your intention comes before your structure.

2. Create courage with pre-flight.

The biggest fear is public speaking. The first step in assuaging that fear is to prepare. The formula for successful speaking is 90% preparation and only 10% delivery. Preparation mitigates the unknown zone. The more you know about your topic, your audience, and the venue, the more confident you will feel. Use a presentation checklist to keep you on track.

3. Power up for takeoff.

Just like any pilot fires up the engines, a public speaker needs to get ready to speak. That involves mental conditioning, practicing out loud, timing and recording yourself. A speech coach will help you get ready to be your best. If you can't hire a speech coach, you can practice your speech at a toastmasters meeting, or in front of friends and colleagues.

4. Embrace execution.

Once you've prepared, the big moment comes when you're in the spotlight. Have the confidence that you already know your message and speak from the heart. Forget all about the perfect hand gesture or the ideal entrance. Be authentic and the audience will embrace you and your message. If you forget one of your points, the audience will not know. You can always say it a different way.

Interact with your audience through polling questions, exercises, games and technology. You'll lose your self-consciousness when you are dialoguing, connecting, and sharing the platform.

5. Review, recharge, re-attack.

It ain't over 'til it's over. Joking aside, your presentation doesn't end when you hear the applause. The next step is to collect feedback, review your performance, and re-work or apply the lessons learned to your next speech. Provide a paper feedback form before you finish speaking or ask people to respond online, but they must answer the survey while you're in the room. Most people will not fill it out post-presentation.

When you're a fighter pilot, you do fly into the line of fire. You can breathe a sigh of relief as a public speaker because the line of fire is only in your mind. Follow these five steps to make the most of your speaking mission.

Are You Speaking English or Alphabet?

A good friend sent me an email about a possible speaking engagement. I contacted the meeting planner to tell her about my background and talk about what I could provide her organization as a speaker. I received a text message saying, "Hi Diane. Thanks for reaching out. I am on PTO but will write to you when I get back." PTO? What the heck does that mean? I was thinking... part time? But I couldn't figure out what the O stood for. So I emailed my friend to ask her the meaning of PTO. She shot back an email saying, "No clue." My friend is at least 10 years younger than I am, so I thought she would know. I've been in business for 20 years and worked in corporations prior to starting my business. So I'm not unfamiliar with some of the terminology. But this really threw me.

I asked my assistant when she came in today, and she knew the answer right away. She recalled first hearing the term in 1997 when she worked for a law firm. Why didn't I know this? Is it because I'm in my own business? My clientele are corporations.

This made me realize the importance of clear communication. I tell my clients and my audiences to never assume and to avoid jargon, acronyms and buzzwords, even if they're speaking to an internal audience or within their industry. Always define the acronym or term, and then you can use the abbreviation. Surely there will be people in the audience who don't know what it means and will be afraid to ask.

The world of technology has influenced the way we communicate. Texting and social media have overridden traditional grammar and spelling rules. While abbreviations serve technology, they can create communication breakdown. This is especially true with spoken communication because you can't go back and re-read the sentence for context. When presenting or communicating one-on-one with someone for the first time, avoid using acronyms and abbreviations.

For those of you who are like me, who may not be up to date on some of the latest alphabet soup terminology, here are some terms to avoid using in your presentation:

Acronyms

• PTO - Paid Time Off
• ITO - In The Office
• WFH/WAH - Work From/At Home
• LOA - Leave of Absence
• IIRC - If I recall correctly
• FWIW - For what it's worth
• BTW - By the way
• LMK - Let me know.
• OOO/OOTO - Out of (the) Office
• AR - Action required/requested
• AI - Action Item

What are your favorites? Share them in the comments - and don't forget to let us know what they mean!

5 Tips for Women Entrepreneurs Learned From the School of Life

I recently read an article by Dylan Kendall entitled, "5 Tips for Women Entrepreneurs I Learned From the School of Life". Dylan's tips are simple and pragmatic. They can also serve as guidelines for anyone who speaks in public. Here are her 5 tips and how they apply to public speaking:

1. Get comfortable asking for money and ask with confidence. Public speaking involves first and foremost both inner and outer confidence. If you're a professional speaker, you need to be comfortable asking for your fee.

2. Learn how to ask for advice. You need to research and seek counsel from others who know your audience. It's also about polling and interacting with the audience.

3. Don't share everything but do share strategically and embellish wisely. It's especially critical to give the listener what they need to know - not everything you know. You can lose an audience or a prospect by giving too much detail.

4. "Help a sista out" -- network with and support other women. People don't realize that networking is a presentation and your ability to present yourself and your message clearly and compellingly is an important factor in attracting clients and advocates.

5. Understand what sacrifices you can make and when you should walk away. Part of your presentation is what you are willing to do for your audience. There are some situations where you should walk away and not accept a speaking engagement. When it's the wrong topic or the wrong audience, you need to know when to say no.

Confidence is King

I just read an article from James Caan, CEO of Hamilton Bradshaw, entitled, Confidence is King. He writes:

"Ask any businessman or woman and they will tell you the same thing – confidence is a vital ingredient in the recipe for success. In other words, if you want to be really good at anything - no matter what walk of life you are involved in - you need to have belief in yourself and your abilities."

I work with leaders to build confidence in all their communications and the biggest hurdle is fear of speaking. So I created a series of videos on my YouTube channel for conquering fear of public speaking:

There's a New "Um" in Town

The New York Times interviewed me for an article entitled, "Um, Uh, Like Call In the Speech Coach". We discussed how non-words, or fillers, can rob you of credibility as a public speaker and diminish your executive presence, especially during media interviews. I've recently discovered there is a new "um" creeping into our presentations ... Watch this video to learn how this new word is infiltrating the public speaking world.

Why Public Speakers Fail

Professional speakers who are satisfied with the status quo will surely find their audience slipping away. Just like the car replaced the horse and buggy, dynamic, interactive presentations are replacing the talking head. Today, public speakers have to play a bigger game in order to give a Knockout Presentation. In a recent article entitled, Why Leaders Fail, the author cites the number one reason leaders fail and it's because they believe past success equals future success. There's a lesson here for public speakers and presenters. The article made me think about some of the public speakers I've heard. And just like in leadership, the rules of public speaking have changed. I've observed public speakers using an old time, one-size-fits-all presentation style. But what worked in the past, won't necessarily fly in today's market place.

Today's audiences are more sophisticated and demanding than ever before. The old, traditional method of the expert keynote speaker with the passive, listening audience, is an old model. Technology and social media have changed the game. Today, speakers engage their audience by using live polling for just-in-time responses, encouraging tweeting content, and interactive activities, even with large audiences.

Speakers have to look at their expertise differently and more creatively. It's not enough to be a standup keynote speaker. Today's savvy keynote speakers distribute their content through many media channels: podcasts, mp3 programs, white papers available on their websites, pre-program questionnaires or surveys, downloadable handouts, and youtube video clips. The focus has changed from "speaker-as-expert" to audience engagement and tapping into the expertise of the audience.

You can still take a horse and buggy ride, but it won't get you very far. If you want your presentation to have impact, you have to shift gears from giving a speech to taking a ride on the interactive highway and giving the audience an experience.

Les Brown Tells Professional Speakers to Surrender to the Story

Les Brown and Diane

I was the co-chair of the Les Brown mega event sponsored by the NYC chapter of National Speakers Association on February 15th. Les mesmerized 150 audience members as he taught us how to tell transformational stories that change lives.

Les Brown is one of the top celebrity motivational speakers and made a rare appearance for the benefit of local professional speakers.

Les Brown and Marquesa

In the afternoon session, he gave an interview from the stage and spoke about the business of professional speaking. Les warned professional speakers that focusing on back-of-the room sales is the wrong strategy.

"It's impact that drives income," he explained.

People have emotional memory. While content is important, it doesn't move people to action.  When speakers create impact through stories and passion, the audience will want to do business with them. A powerful public speaker creates special moments. The best public speakers create an experience for the audience.

Les revealed that "the power is not on the stage; it's in the seats." He spoke about the rhythm of speaking and advised public speakers to pay more attention to listening than to their speaking.

"Never let what you want to say get in the way of what the audience wants to hear," he stated.

His passionate presentation flowed seamlessly, appearing effortless and spontaneous. But he demonstrated that there is a structure to storytelling and public speaking. Using his storytelling structure of It's Possible, It's Necessary and It's You, he demonstrated how he could use this template for any industry.

He taught a storytelling technique calledpivot and bridge. He then demonstrated the skill using story topics from volunteers in the audience. "Never make a point without telling a story and never tell a story without making a point." But this doesn't give public speakers license to drone on. Les explained, "The best speakers use the fewest words to go the furthest".

Les left the audience of professional speakers, toastmasters, and guests cheering on their feet and wanting more.

"The goal of a speaker is to give the audience a larger vision of themselves", he said. "Surrender to the story and speak from the heart."

Press Release: Get Ready to Give a Knockout Persuasive Presentation

For Immediate Release Diane DiResta's webinar, Give a Knockout Persuasive Presentation, is one of nine classes in the MarketingProfs Telesummit, Presentations Unleashed: Inform, Persuade, Inspire

New York (February 14, 2013) -- Diane DiResta, founder and CEO of DiResta Communications, Inc, was contacted by MarketingProfs to do a seminar as part of their Telesummit, Presentations Unleashed: Inform, Persuade, Inspire. DiResta's 60 minute webinar, entitled "Give a Knockout Persuasive Presentation," will go live on the website beginning February 14, 2013 at 12:00 noon EST and will be available as part of the course for 12 months.

Click here to read full Press Release.

Lincoln's Public Speaking Secret

Inaugural speeches come and go and most of them are quickly forgotten. But we all seem to remember Lincoln's Gettysburg address. What did Lincoln know and do in his speech that the other presidents didn't consider in their speeches? One word-Brevity. When the listeners glance at their watches and their eyes glaze over you know you've lost them. The best way to keep your listener's attention is get to the point-and do it quickly. Here are some quick tips to help you sound presidential and get to the point.

Set it up. One of the biggest speaking mistakes is starting with details. Technical speakers often fall into this trap. Begin with a purpose statement.

Point of view plus two. Give them a road map by providing a two or three point agenda. Why two or three points? They're easier to remember. An agenda is a road map. It tells them where you're taking them.

Spell it out clearly and concisely. Flesh our each agenda item with examples and data but keep it brief.

Bring it home. Summarize your main points. Don't leave them hanging. Review where you've been. Bring back your main message points and end with a call to action or an inspiring statement.

When you follow these steps your listeners will enjoy the destination AND the journey.

I've Got the Power: How to Feel Powerful As a Public Speaker

You may be about to go on stage to speak before a difficult audience. Maybe you're getting ready for a job interview. Or you could be about to present at a high stakes meeting. There is a way you can automatically feel powerful when speaking in public or giving a presentation. It's all about mastering body language. Yes, there is a body language of power. I'm not talking about "posturing" and psyching the other person out. Power is about putting your body into certain positions before you enter the presentation room. There's a science to body language and power. Amy Cuddy, a social psychologist, explains how to go from powerless to powerful and it's all in your control. Watch her TED talk to learn how these positions can make you a powerful leader, public speaker, or job candidate.

Speak Your Way to Phenomenal Success

I'm promoting this NSA event in February - The Mega Motivational Meeting. Les Brown, the top motivational speaker, is coming to New York. Click the postcard for more information.

Evolution of Business Presentation Technology

In a past blog post I said that words will die. Well, that's not completely true. We're not going to revert back to smoke signals and gestures..But a growing trend is info graphics. Presentations are continuing to evolve. Nothing will replace the story but there are new ways of telling the story. From blackboards to interactive touch screens here is a  look back at how presentation technology has evolved. This infographic is from propoint graphics: So the next time you curse PowerPoint, take a walk down memory lane and be thankful you don't have to use overhead transparencies anymore.

What Marketers Don't Know About Telephone Presentations

It's 8:15 p.m. on a Thursday night. I'm at home in front of my computer. The phone rings. I say hello twice before I get an answer. This is always a telltale clue that it's a telemarketer calling. "May I speak to Diane DiResta?," she asks. "Speaking," I reply.  She begins to talk about bank security and identifies the bank she is representing. I have an account there so I listen. She continues reading her script about completing a survey. I never participate in surveys but because it's my bank I continue to listen. But she continues reading and I don't know where this is going. Finally, in an annoyed tone, I said, "STOP! You're reading. What is it that you want to know?"  She responded by saying, "Have a horrible day and hung up. Okay, it wasn't my finest hour. Maybe I could have said that more sweetly. But I don't like my time wasted and these uninvited calls are an intrusion in my personal life. The point of the call is to get information not to practice reading out loud. Cut to the chase! Marketers who create these scripts have no understanding of presentation principles. How often does an audience tune out because the speaker drones on with a long winded opening? So why would they think a person would listen to a long introduction on the phone? The purpose of an opening is to capture attention and set the stage for the body of the presentation.

Reading a script is no different from a public speaker reading PowerPoint slides. We've all experienced death by PowerPoint. The audience can read faster than the presenter can speak. When you read a slide you make yourself unnecessary. This is a lesson that few telemarketers have learned.When someone calls me and reads, I find it insulting.

Whether you're speaking in person or by telephone, it's all public speaking. And basic presentations skills are required. So here are some principles for the marketing script writers and telemarketers to remember:

1. Practice the script out loud several times until it's familiar.

2. Highlight key words and phrases so that they are easily seen.

3. Make the script your own. Modify it to sound conversational. Speak the way you would normally speak.

4. Never read word for word.

5. Get to the point right away and give a benefit to the listener. "Good evening. We care about your business and we'd like you to answer a few questions so that we can serve you better."

6. Keep the survey brief. Just as an audience will tune out during a long speech, nobody will stay on the line for a 100 question survey.

7. Be flexible. If the listener says, "What do you want to know", answer the question and get right into the survey. Public speakers who give dog and pony shows may be dynamic in their delivery. But if the group wants them to skip ahead they panic and don't know what to do. Here's a tip. Skip to the next point. Give the audience what they want.

Remember these public speaking principles when you're presenting by phone. Don't be wedded to your script or you'll soon be divorced from your audience.

Words Will Die. 2013 Communication Trends

Words are dying.

According to 2013 communication trends research by Davis & Company, words will die. What does that mean for speakers and their presentations? And what will replace words?

Obviously, we won't stop speaking. But visuals will rule. And I don't mean PowerPoint. Pinterest is the fastest growing social media platform.It's usage has increased 1000%.

Engagement on facebook increases 100% when posts are visual. Photos, videos, and infographics have more impact and are quickly making written text outdated.

When coaching transitioning executives on their elevator pitch, I often go to the white board to draw visuals. Instead of scripting words, I use graphic facilitation to create visual cues (graphics, symbols) to  build a storyline and help them remember their core messages.

The transformation is amazing! Suddenly, their presentation flows as they stop struggling to remember the written words. Their presentations become conversational as the visuals serve as concept cues. The job applicant or presenter sounds natural instead of scripted. Graphic facilitation is also effective in leading groups toward a common goal and is becoming more popular for strategy sessions. The facilitator organizes information spatially and visually.

Presenters who use graphic facilitation will increase audience engagement, big-picture thinking, and group memory.

Change the way you communicate or get left behind. Improve your presentation, remember more, and stop reading your notes. Leave a message in the comment box  to learn how to use graphic communication to be a better presenter and to engage your audience.

Delete These 3 Annoying Words in 2013

Resolve to delete three deadly words from your vocabulary this year. We make resolutions on January 1st and then we go back to our usual habits in less than a month. But you can't afford to let your communication and presentation skills slide. Why? It's a new game. It's tougher, more competitive, and harder than ever to be heard above the noise. Your speech can undermine your success in an interview, a sales presentation, or a promotion opportunity. And it can sabotage your leadership. Jargon, non-words, and slang will not serve you.

According to a Marist poll, the most annoying word in 2012 was "whatever", followed by "like', and "you know" was a close third. The word "whatever" topped the list for a third year. Other annoying words included "twitterverse" and "gotcha".

People under the age of 45 in the Northeast were most annoyed by the word "like" while  "you know" was offensive to people over 45 years old. Go figure.

Regardless of demographics, using these words will, like, undermine your executive presence, you know? So choose your words carefully during your next communication or presentation. When tempted to use these three words in presentations, hit the delete button and pause. It's up to you.  Whatever.

Press Release: Diane DiResta Gets Her Executive Presence On at Saks Fifth Avenue on 12-12-12

For Immediate Release

DiResta Teaches Women How to Amp Up Their Executive Presence

New York, NY (Dec 12, 2012) -- Diane DiResta, CEO of DiResta Communications and author of Knockout Presentations, co-hosted a holiday event for executive women sponsored by Saks Fifth Avenue. The title of the event was, Get Your Executive Presence On, and included a short presentation from DiResta, a preview of Tahari's elegant winter line, and free Chanel makeovers for the women in attendance.

DiResta works with emerging leaders and executives to develop executive presence and gravitas. DiResta says, "At a certain level, it's not what you know, it's your leadership and ability to influence. Executive presence is difficult to define; it involves good presentation skills, speaking with conviction, decisiveness, self-confidence and a polished image."

Read more...

The Top Things to Consider When Booking Your Keynote Speaker

Back in September, I wrote about When Celebrity Speakers Fail to Deliver. This post generated interest and was re-posted as an article on the The International Association of Franchisees and Dealers' website. UK-based Business Growth Specialist Andy Gwynn commented that he liked my article and referenced his own list - The Top Things to Consider When Booking Your Keynote Speaker. I think this is an excellent list, so I'm sharing it with you.

How do you know that you have got the right speaker for the job?

1. What experience do they have on the subject that you want them to speak on?

2. Have you seen video testimonials of clients or attendees that have seen and heard them speak?

3. How detailed is their fact find of you when you speak with them?

- Do they ask you about your audience and what message /content/value you want them to deliver in their keynote?

4. Do they send you a comprehensive “speaker booking form” to help them help you get the very best value from booking them?

5. Do they ask about your organization's culture and the overall message or theme of your event?

6. What physical “takeaways” do they offer to give your audience, such as documents, downloads, books, cd’s, DVD’s, etc?

7. How focused on you and your audience are they compared to focusing on their needs, fees, expenses etc?

8. Can you speak with previous clients of theirs?

9. Do they ask you about your event and offer suggestions that might help?

- Like timings, sound and AV specifications, marketing.

10. Do they offer to stay behind after their presentation to interact with your audience or are they just going to “grab their money and run?

11. Do they offer any sort of follow up / contact or support for you or your audience?

12. How confident are you that they will “under promise and over deliver”?

TEDx Silicon Alley Tells Public Speakers to Keep it Simple

TED.com stands for technology, education, and design. Some of the top and most innovative public speakers can be seen on youtube giving an 18 minute presentation on new and creative topics. It's very competitive to get a speaking slot at a TED.com event, so many presenters are opting to organize and speak at local events called TEDx. I recently attended the TEDx Silicon Alley event in New York City. The theme was "Rise of the Machines," but what stood out to me was the connection between technology and human presentation. One of the presenters, Ken Segall, represented the agency that worked with Apple. He was the man credited for naming the iphone and ipad. He spoke about Steve Jobs and his focus on the simplicity principle. The presenter showed an effective ad for McDonalds coffee. It stated: Any size for only $1.00. It was elegant in it's simplicity.  Da Vinci said, "Simplicity is the Ultimate Sophistication."

I continue to focus on the K.I.S.S. principle when I speak to audiences. Whether you say Keep it simple stupid, or Keep it super simple, it's not easy to do. When I coach public speakers I tell them to create a short and long version of their presentation. They discover that's it's easier to create a longer presentation. As Ken explained, "Simple can be harder than complex".

My clients realize they have to work harder to get the message clear enough to be simple. They quickly learn that I act as "the lowest common denominator". These presenters must be able to speak so that I understand the message without being an expert in their industry. One presenter told me that when he worked in a law firm they would give a memo or letter to the assistant to read. If she didn't understand it, they rewrote the letter until it was clear.

The more complex the idea, the crisper the message needs to be. This is especially critical when speaking to the media. Professional speakers have a harder time with media training. Motivational speakers are master storytellers so they must make a shift in their presentation. I show them how to speak in sound bites. The average sound bite is about 10 seconds. If it's not short and simple, it won't land and the audience will check out.

Many of the TEDx Silicon Alley speakers focused on technology, from text to speech to algorithms to flying robots. Whether it's face-to-face or virtual, we can't get away from the need for good presentation. How do you tie these two worlds together? The thread that runs through both is simplicity. Steve Jobs said it best when he said about simplicity: "it's worth it in the end because you can move mountains."

Why the Early Bird Speaker Catches the Worm

When I first started out in my speaking business, I was hired by American Management Association to give public seminars in public speaking and presentation skills. One day, the program director sent around a memo stating that all AMA presenters were expected to arrive early to the class. It was not acceptable to show up at 9:00 a.m. What? Who would do that? I always arrived an hour early.

To be a good public speaker or presenter, you need time to set up the room.

When the curtain rises on a Broadway show, all actors are in place. But they don't show up 5 minutes before curtain call. There is a lot that goes on behind the scenes of any performance. In addition to getting into costumes and makeup, actors warm up their voices and review their lines and staging to make sure they get it right onstage. The same is true for public speakers.

As a keynote speaker, facilitator, or trainer, you are giving a performance. What happens before the presentation is as important as the live presentation delivery. Master public speakers know that successful speaking is 90 percent preparation and 10 percent delivery.

So the next time you give a speech or presentation, arrive early. Practice the presentation in the empty room. There's something about getting the feel of the room that can boost your performance. Use the time to do some deep breathing and to visualize a positive outcome. And then get ready to greet every person who enters the room. This will create a positive tone and talking to people before your speech will reduce nervousness. It will also help the audience feel comfortable with you. Next time you're tempted to breeze in at the last minute, don't!

For a free checklist on what to do before, during and after a presentation, our facebook page.

The Power of One Voice

Josephine "Jody" Prestovino single-handedly brought missing federal supplies to Staten Island, New York by using her voice. Jody lost her home during hurricane Sandy and spoke on behalf of her own community with no media training. She looked directly at the camera and said, "Obama promised to cut through the red tape, but we've seen nothing. Nobody is here." It's because she spoke with conviction and passion that she had an impact.

Because she spoke out, supplies started coming in. Janet Napolitano wanted to speak with her personally. My husband and I ran into her in a local coffee shop in Staten Island and congratulated her on her leadership and presentation. Everyone is a leader, everyone is a public speaker - when you speak from conviction and passion. When you do a good job as a public speaker or presenter, you'll be invited back. Such was the case for Jody. You'll see in this video the reporter asks her opinion. Her emotion and passion are still evident.

Where do you feel great passion? That's where your power lies. Speak from that place and you'll move mountains. It only takes the power of one voice.

Here's a link to her interview on NBC: http://www.nbcnewyork.com/news/local/NYC-Marathon-Post-Storm-Resources-Mayor-Bloomberg-Defends-Decision-177019721.html