Three people called me this week because their public speaking fear is holding them back. It's affecting their brand, their reputation, and their career advancement. It's causing them to remain quiet in meetings and to decline speaking opportunities. It’s time to knock out the fear of public speaking! Public speaking is no different from any other fear and you can kick the habit long before you kick the bucket.
C-Suite Network, announced today that their over the top television (OTT) business channel, C-Suite TV, will begin a new strategic partnership with Captivate, the leading location-based digital video network. Captivate will air highlights from Best Seller TV, a television show featuring business authors and content from their top-selling business books.
Diane DiResta was the first expert to be featured to kick off the partnership.
Diane DiResta, CSP, author of Knockout Presentations, and Founder and CEO of DiResta Communications, a New York City consultancy, discussed techniques for public speaking with Kevin Crane, host of the Everyday MBA podcast.
In Episode 82, DiResta discussed her book Knockout Presentations and techniques to turn public speaking into a strength, overcome anxiety, and design a presentation for maximum impact.
This U.S. presidential election was like no other. Hillary Clinton and Donald Trump went head-to-head in a heated debate with more twists and turns than a roller coaster ride. The ongoing soap opera kept people riveted to their screens -- sometimes inspired and other times disgusted. Regardless of the outcome, there were lessons learned about public speaking.
Here some presidential guidelines to deliver winning presentations:
Deliver a Message that Resonates -- To be effective in any presentation, a public speaker must have a message that resonates with the audience. While sizzle is important, if the message doesn’t speak directly to the self interests of the audience, it won’t be remembered and it won’t move the crowd.
Both Sanders and Trump leveraged the emotions of the audience and spoke directly and specifically to their frustrations, problems, and concerns. To resonate with an audience the presenter needs to speak simply, use shorter words, and to tell stories that relate to what the audience believes and experiences. When the presenter speaks their language, the audience feels heard, understood, and connected. And that builds trust.
Smile and Deflect -- At some point every public speaker will encounter resistance or hostility. The worst approach is to get defensive. When you play your opponent’s game, you lose. The debates got nasty at times. When Trump attacked Hillary, she reacted by smiling until it was her turn to rebut. Hillary showed poise under pressure. In situations other than a debate, the presenter can involve the audience to deflect hostility. There’s nothing more powerful than peer pressure.
Do the Unexpected -- Attention spans are growing shorter. There’s now research that states that the attention of a goldfish is one second longer than that of a human. Yikes! To keep an audience engaged and attentive, be different.
Trump broke the rules. He was unpredictable and said things that were politically incorrect. The audience found it refreshing because he said what they were thinking. When presenters avoid naming the elephant in the room, the audience retreats and resists. It’s difficult to be influential if you tiptoe around the truth. (Yes, he went too far, and lost credibility for being inappropriate to say the least). When used appropriately, the element of surprise will keep the audience with you.
Get Personal -- All three candidates showed a personal side of themselves by involving their family and sharing stories. Every audience is thinking three things subliminally -- Who are you? Who are you to tell me? What’s in it for me?
An audience first wants to know the presenter as a person, not as a talking head. Sharing personal stories and talking about one’s family humanizes the speaker. Substance without personal connection will not yield results. An audience relates to people they know, like, and trust. Never underestimate the likability factor.
Be Gracious Victory and Defeat -- Sometimes you win, sometimes you lose. It’s true in politics, sports, and at work. A gloating winner or a sore loser will cast themselves in a negative light. What separates the ordinary from the great is how a presenter handles victory and defeat. When Donald won the election, he complimented Hillary on her toughness, hard work, and service. Bernie and Hillary were gracious when they conceded the election. Hillary’s concession speech inspired the country to unite and paved the way for a new administration. This is truly the mark of leadership.
Most of us will never run for office but we can take a page out of the election playbook and remember to apply the good, and eliminate the bad and the ugly.
Knockout Presentations Blog, written by Diane DiResta, CSP, author of Knockout Presentations, and Founder and CEO of DiResta Communications, a New York City consultancy, was named one of the top 50 public speaking blogs by Feedspot.
Diane DiResta, CSP, author of Knockout Presentations: How to Deliver Your Message with Power, Punch and Pizzazz, and Founder and CEO of DiResta Communications, a New York City consultancy, was invited to speak to military women veterans at the Operation Reinvent event. The event was a live webcast from NYC to Fort Bragg, North Carolina and Fort Hood, Texas.
The mission of Operation Reinvent is to prepare military women for transition to civilian life.
Diane DiResta, CSP, appeared on Best Seller TV/C-Suite TV, interviewed by Taryn Winter Brill. Ms. DiResta lives by the “gifted speakers are born, but effective speakers are made” adage, and shares her expertise on becoming an effective speaker during the interview.
Diane DiResta, CSP, was interviewed by Yitzchok Saftlas, host of Mind Your Business on 77WABC radio, during the C-Suite conference at the NY Times building, in New York City. DiResta stated that, “Speaking is a leadership skill and is the new competitive advantage. You can no longer be without this skill.”
FOR IMMEDIATE RELEASE March 2016
DiResta Communications Recognizes International Women’s Day with Re-Launch of “Give Fear the Finger”
Diane DiResta, author, speaker and owner of DiResta Communications honors the 2016 theme for International Women’s Day—Gender Equality
New York City, NY: “International Women’s Day is a time to reflect on progress made, to call for change and to celebrate acts of courage and determination by ordinary women who have played an extraordinary role in the history of their countries and communities.” The 2016 theme is “Planet 50-50 by 2030: Step It Up for Gender Equality.”
Diane DiResta, in keeping with this theme, is relaunching her latest book, Give Fear the Finger: How to Knock out Fear of Public Speaking and making it available for only $.99 for the rest of the month, starting with International Women’s Day.
Give Fear the Finger shows women (and men) how to never be nervous again. Diane teaches the reader the secrets to being confident and fearless whether speaking to one or 1000. The interactive ebook shows how to stand up to fear and command the platform. Gifted speakers are born but effective speakers are made. Speaking is the new competitive advantage and levels the playing field for women. It gives them visibility they might not access and allows them to have a platform. Speaking let women celebrate their social, economic, cultural and political achievement.
Diane DiResta, who grew up on military bases around the world, began her career as a speech pathologist and now travels internationally teaching interpersonal communications and presentation skills. She traveled to Russia to speak to women entrepreneurs and teaches public speaking in countries like Tanzania, Africa; Bermuda, Brazil, Egypt, Spain and the UK. Diane’s mission is “empowering through the spoken word.”
About Diane DiResta, CSP
Diane DiResta is the founder and CEO of DiResta Communications, Inc, a New York City-based communications skills consultancy serving business leaders who want to communicate with greater impact – whether one-to-one, in front of a crowd, or from an electronic platform. DiResta is a certified speaking professional, a designation held by 12% or professional speakers nationwide. She's also the author of the ebook Give Fear the Finger: How to Knock Out Fear of Public
Speaking and Knockout Presentations, an Amazon.com best seller and widely used text in College business communication courses, entrepreneurship, and more. Celebrated for her inspirational message and inviting presentation style, Diane draws from her knowledge and expertise to engage and motivate her audiences to become the change agents in their own lives and businesses.
For additional information on Diane visit her website - http://diresta.com
To order a copy of Give Fear the Finger for $.99 (beginning Tuesday, March 8) - http://amzn.to/1Y3Bo6k
To schedule an in interview with Diane, contact her publicist, Sandy Lawrence
Diane DiResta has earned the Certified Speaking Professional® (CSP) designation. Established in 1980, the CSP is the speaking profession’s international measure of speaking experience and skill. Fewer than 12 percent of the speakers worldwide hold this professional designation.
For Immediate Release
Diane DiResta Speed Coach and Presentation Skills Expert Panelist at WLE 2013 NY Conference: Where Business Opportunities Happen
New York, NY (October 11, 2013) – Diane DiResta, President and CEO of DiResta Communications and author of Knockout Presentations, was invited to sit on the WLE Leadership Executive Circles (LEXCI) Panel. Attendees learned the latest strategies and tactics from panel experts in marketing, branding, business law, business health, speaking, and presentation skills to take their businesses to the next level.
For Immediate Release DiResta Coaches Student Award Winners for Annual FWA Awards Dinner
New York (April 29, 2013) — Two students, Ashley and Fang Fang, stole the show last night as they gave their two minute acceptance speeches to 600 attendees at the Financial Women's Association annual dinner.
Diane DiResta, President of DiResta Communications, Inc, and a member of FWA, volunteered to coach the student presenters for the third year. The coaching involved helping them craft their speech and deliver it with confidence from the main stage.
For Immediate Release Diane DiResta invited to present at FWA 12th Annual Executive Coaching Summit, The Power of Communications: Stand Out at Every Stage of Your Career
New York (March 21, 2013) -- Diane DiResta, founder and CEO of DiResta Communications, Inc, was selected by the Financial Women's Association to be one of three speakers at their 12th Annual Executive Coaching Summit on Thursday, March 28 at 5:30 (sessions run from 6:30 to 8:00pm). DiResta will present her speech, entitled “Speaking With Impact: How to Be Clear, Commanding and Confident,” at the Credit Suisse offices on Madison Avenue in New York City.
I recently read an article by Dylan Kendall entitled, "5 Tips for Women Entrepreneurs I Learned From the School of Life". Dylan's tips are simple and pragmatic. They can also serve as guidelines for anyone who speaks in public. Here are her 5 tips and how they apply to public speaking:
1. Get comfortable asking for money and ask with confidence. Public speaking involves first and foremost both inner and outer confidence. If you're a professional speaker, you need to be comfortable asking for your fee.
2. Learn how to ask for advice. You need to research and seek counsel from others who know your audience. It's also about polling and interacting with the audience.
3. Don't share everything but do share strategically and embellish wisely. It's especially critical to give the listener what they need to know - not everything you know. You can lose an audience or a prospect by giving too much detail.
4. "Help a sista out" -- network with and support other women. People don't realize that networking is a presentation and your ability to present yourself and your message clearly and compellingly is an important factor in attracting clients and advocates.
5. Understand what sacrifices you can make and when you should walk away. Part of your presentation is what you are willing to do for your audience. There are some situations where you should walk away and not accept a speaking engagement. When it's the wrong topic or the wrong audience, you need to know when to say no.
I just read an article from James Caan, CEO of Hamilton Bradshaw, entitled, Confidence is King. He writes:
I work with leaders to build confidence in all their communications and the biggest hurdle is fear of speaking. So I created a series of videos on my YouTube channel for conquering fear of public speaking:
For Immediate Release Diane DiResta's webinar, Give a Knockout Persuasive Presentation, is one of nine classes in the MarketingProfs Telesummit, Presentations Unleashed: Inform, Persuade, Inspire
New York (February 14, 2013) -- Diane DiResta, founder and CEO of DiResta Communications, Inc, was contacted by MarketingProfs to do a seminar as part of their Telesummit, Presentations Unleashed: Inform, Persuade, Inspire. DiResta's 60 minute webinar, entitled "Give a Knockout Persuasive Presentation," will go live on the website beginning February 14, 2013 at 12:00 noon EST and will be available as part of the course for 12 months.