video

Press Release: Best Selling Business Author Diane DiResta Featured in 1,600 Offices Across the United States by Captivate Video Network

C-Suite Network, announced today that their over the top television (OTT) business channel, C-Suite TV, will begin a new strategic partnership with Captivate, the leading location-based digital video network. Captivate will air highlights from Best Seller TV, a television show featuring business authors and content from their top-selling business books.
Diane DiResta was the first expert to be featured to kick off the partnership.

15 Tips to Master Video Presentations

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video-presentationWhat do today's business presenters have in common with television anchors? They both have broadcasting skills. With youtube being the number two search engine and companies demanding online learning, public speaking has gone digital. According to Business Insider 2014, “About 50 million people in the U.S. now watch video on their mobile phone."  Public speakers who shun the camera will be left behind. The first step to being a master presenter is to understand the difference between in- person speaking versus video presentations. Here are a few tips for speaking in a digital media world:

  1. A video recorded presentation is one way communication. That means you can’t read the audience and pivot in the moment to meet their needs. So it takes a lot of preparation to deliver a compelling message and provide value to your target audience.
  2. In the case of teleconferencing, appoint a facilitator at each site to manage the technology and to facilitate the meeting. Be aware of delay time and plan for it by practicing longer pauses. Pause and silently count to four. That will allow enough time for the speaker to finish and for the listeners to hear the last word.
  3. Know the time zone of your audience. It may be 8:00 a.m. in New York, but if it’s 2:00 p.m. in Amsterdam you don’t want to start the meeting with “Good morning”.
  4. Display a visual agenda. People need a roadmap and it will keep the meeting or presentation focused.
  5. Have a back-up plan. Be able to continue by telephone if the video fails. It’s a good idea to do a test drive of the technology 15 minutes before the presentation. As a hedge, send the PowerPoint deck in advance.
  6. Make love to the lens. People don’t know where to look when speaking on skype. When you look directly at the caller, they see you looking down and you lose that eye connection. Try this instead: When speaking to them, look directly at the webcam. When you are listening, look at the caller.It’s uncomfortable speaking to a camera; yet that’s exactly what the presenter needs to do during webcasts and media interviews. In live presentations the presenter feeds off the audience reaction. With video, the presenter imagines the lens is a person. It’s important to maintain a steady gaze. If your eyes are darting you’ll be perceived as nervous or untrustworthy. And practice smiling and talking. Broadcasters do this easily. A serious delivery will weaken the likability factor.
  7. Video is an energy drain. There is an exchange of energy between a speaker and an audience. When that energy is strong, it’s palpable. That’s not the case with video. As a result, you won’t convey energy the way you do in a live performance. For that reason, you need to pump up your performance on video. In a video the presenter can easily come across as flat. Push your energy higher than normal to have the same intensity level when you’re live and in person.
  8. Minimize gestures. Wide, sweeping hand movements are distracting on video. Use fewer and smaller gestures. If seated, sit with both feet on the floor and lean forward at a 15 degree angle. Place both hands on the table. This is a confident speaking and listening position. You’ll be perceived as confident and it will stabilize you. Avoid excessive head nodding and jerky movements.
  9. You are always on stage. If someone else is speaking, chances are you are still in view. Be careful about sloppy behaviors such as slouching, looking at your phone, side talking or looking bored. The presentation isn’t over until the camera is off.
  10. You’ll look heavier on video. Video is two dimensional which flattens the presenter. I once was videotaping a client for a presentation. It was amazing that when I looked at her directly she appeared slim. When I looked through the camera lens she looked heavier.To manage the widening effect, dress for the camera.Remember that light colors enhance and dark colors diminish. A client of mine was unhappy with her video because she thought she looked heavy. She was wearing a boxy white jacket which gave her a wide appearance. We did a make-over. This time she wore a tapered navy blue jacket which had a slimming effect.Another way to look thinner on video is to stand at a ¾ angle with your hips back. If you’re in a close-up, drop your forehead slightly to avoid a double chin.
  11. Wear the right colors. White and black are not good colors for video. White creates glare. It’s better to wear off-white or pearl grey. Icy pastel colors look washed out on camera and are not a good choice. Red can bleed or look muddy. A better choice is burgundy. Avoid stripes and large bold patterns. You’ll look like a TV test pattern. When in doubt, blue is a good choice for video. It films well and psychologically blue means trustworthy, conservative, stable.
  12. Lighting is key. While lighting is important in a live performance, harsh lighting won’t be as damaging. On video, fluorescent lightening will highlight lines and shadows in the face and can also hurt the eyes. Use soft lighting that flatters your face.
  13. Choose the backdrop carefully. When doing a video presentation always ask about the backdrop. If you’re filming from home, make sure you don’t have messy papers stacked up behind you. If you’re filming off-site, choose clothing that will work with the backdrop. Early in my career I was being filmed for a speaker showcase.  I asked the producer if my fuchsia suit would televise well. He said yes. Unfortunately. I asked the wrong question. I should have asked “What color is the backdrop?” When I arrived I found myself in front of an orange curtain. The fuchsia suit bled into the orange and looked terrible on film. This wouldn’t have been an issue in a live presentation.
  14. You cannot be boring. Engagement is crucial.You have 5-10 seconds to grab attention in a video presentation. The key to success in video presentations is good storytelling and a highly targeted audience who will appreciate the value. Being boring is deadly in any venue. A live audience will show more tolerance by listening longer. If your video presentation is boring the viewer will click off instantly. A video presentation needs to have greater engagement. A measure of engagement, is how many people watch the entire video. According to Industry standards, a 15-20% complete viewing of a 2 minute video is considered a good engagement rate. That means most viewers are not watching the complete video.
  15. The day of the talking head is over.To increase engagement, keep a fast pace. You need to keep the video moving. Add slides and images while you are speaking. Fly in bullet points as you speak. Keep the presentation brief. If it’s a formal speech aim for no more than 18-20 minutes. Sales presentations need to be crisp, engaging, fast moving, and brief.In my own experiment, I noticed that every time I reached for the fast forward knob, the picture would change. This happened continually as if the videographer was reading my mind. Intrigued, I started to look at the time. The frames were changing every four seconds-the same time I wanted to fast forward.

If you’re not producing video presentations you’re leaving money on the table. Your digital footprint is now an important part of your personal brand. Interviewers are asking for videos. LinkedIn now allows videos to be added to profiles. Video is the ultimate selling tool. It addresses the know, like, trust factor.

Video is not going away. To be current, you need to master video presentations.

6 Periscope Presentation Tips

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Periscope on Android Have you done your first Periscope Presentation? It's a free live stream service you can access on your smart phone or tablet.

If you've ever given a live stream presentation, you know that it takes a lot of work. You first go into a studio. You're dependent on the technology crew. You need to stand in the right spot. And it's expensive.

Periscope is a great tool for anyone who wants to share their presentations and live experiences. Think twitter on video steroids. Public speaking is now accessible 24/7 in real time.

Why give presentations on Periscope? It's a powerful marketing tool. Giving valuable content in real time, a public speaker can build their brand, access greater reach, engage with their audience, and speak to people from anywhere in the world-even when you're on vacation. On a personal note, imagine sharing weddings and family events with relatives who cannot attend in person. It creates a bonded community.

But as with all public speaking, you'll want to present yourself in the best light. Here are some tips for maximizing the effectiveness of Periscope or live stream presentations.

  1. Announce your presentation in advance. Don't think that people are going to tune in just because you popped up on their screen.Let your audience know that you'll be speaking live at a certain time and date. Send another reminder a few minutes before your broadcast.
  2. Prepare your opening shot. Periscope will default to the first thing the camera sees. So, point your camera to the photo or scene you want to end the broadcast. Then tap the camera to point at you if you are the public speaker.
  3. Engage. Start by welcoming and acknowledging the people who are watching. If you don't see any people icons, keep talking anyway. People will watch the replay. After the welcome, tell them a bit about yourself and then ask a question. Some presenters like to show the audience their venue or introduce them to their pets. People will respond in the chat box. The best presentations are dialogues.
  4. Provide value. Do NOT make this a sales pitch. People will not return. Give the audience some tips or discuss an issue or industry trend. Ask for their input.
  5. Be brief. It's better to do more frequent,, short presentations than a long session. They will get to know you over time and will look forward to your message.
  6. Seize the moment. If you know something is going to happen, live stream it. When I had to leave the National Speakers Association convention early, my friend live streamed the keynotes. I was so grateful. If you're going to speak, ask a friend to film you on Periscope using your phone.

For years I've been saying that future public speakers would need broadcasting skills. That time is already here. Periscope is a great presentation tool that anybody can use. The possibilities are endless.

 

Public Speaking Bloopers

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blooperAre you a perfectionist? Get over it. It's killing your presentation. In every speech and presentation class, I tell the audience that I don't allow perfection - for two reasons:

  1. You can't achieve perfection on earth so why frustrate yourself?
  2. Even if you could achieve it, people will resent you. Nobody likes a perfect person.

And the same is true for public speakers. Nobody can relate to a perfectly polished presenter. In fact, a public speaker who is too polished can be perceived as slick. The goal is to be human. The audience relates to your humanity, not your perfection. Yes, your presentation needs to be professional and confident. But that doesn't mean you don't trip over a word, occasionally blank out or get loud feedback noise from the microphone. It's not about a perfect presentation. It's about a confident recovery.

People who hear me speak often say, "Diane embodies her message. I learned as much by watching her on stage as I did from her content." Let me assure you that there are times when I screw up. But I make sure I recover with grace. So I'm sharing some recent bloopers as I was preparing new youtube videos. As you can see, effective public speaking and video presentations take a lot of practice. A professional video presentation requires many takes. While the finished video presentation may appear seamless, this peek behind the camera demonstrates that the process takes a lot of practice.

Now that you can see I'm not a perfect public speaker, maybe you'll stop trying to be perfect and get real!

https://www.youtube.com/watch?v=_qHuZfUOujc

8 Tips for Using Video Marketing In Your Business. Content Marketing Must Include Video.

I'm happy to have my friend, Ramon Ray, as a guest blogger. Enjoy his post about using video to market your business.

Facebook has launched video advertising reports the Wall Street Journal. Big advertisers can place video advertisements in your news feed. Right now it’s about $2 million a day to reach all users. Guess what’s coming next? Video ads for everyone to purchase, very targeted and low cost. You already knew that video was important, now you have yet another excuse to realize how important it is. You can use video as a lead generation tool to bring traffic to your web site (or other online components). Here’s a few ways to use video in your business. Why should I know about video? Heck, I was one of the first persons to speak with President Obama in a Google Hangout  – doesn’t that make me an expert? (just teasing…)

  1. You have a smart phone. Use it to capture short, video that’s interesting to you and your customers.
  2. Have a smart phone that can capture good video.
  3. Buy a dedicated video camera like the Kodak Zii8 and use a shotgun microphone to capture better sound.
  4. Keep the videos short and to the point.
  5. Have good audio and good lighting – it is VIDEO.
  6. Upload to Youtube and create your own channel.

Click here to see more from Ramon Ray.

10 Presentation Trends for 2014

In 2014 presentation skills will reign supreme. Leaders and entrepreneurs will need to be more visible across different media platforms. Speaking is the new competitive advantage and the bar has been raised. Here are the trends in presentations that I predict for 2014.

  1. Broadcasting skills - Whether you're an entrepreneur or employed by a company, expect to have your 15 minutes of fame.Today's presenters need broadcasting skills. Media training will become a vital success skill even for those who do not speak to the press. I'm currently coaching a client to lead quarterly webcasts. Five years ago this senior executive wasn't doing any broadcasting. This client has since been filmed for executive promotional videos. Video presentations will increase in popularity. I use eyejot.com to send quick video emails. Videos can be very effective or very detrimental if you have weak presentation skills.
  2. Mobile presentations - Mobil technology is exploding and the number of apps is growing. This will require adjustments in the way we communicate. Slide shows and websites must be adjusted for mobile devices.The key word in presentations is portability. On a personal note, I now videotape my coaching clients on the ipad. The quality is as good as a video camera and it's easier to transport.
  3. Increased Need for Speaker Training - The need for excellent presentation skills will increase.due to the competitive nature of the market. Products and services can quickly become commodities and in order to be persuasive, presenters will need to know how to capture and hold the ear of the listeners.
  4. Self marketing presentations - Personal branding will become even more important. In a crowded market place where good jobs are at a premium. Job candidates will have to master marketing and selling. That means understanding what makes them unique and how to position themselves, their message, and their value with clarity and impact. Lack of confidence will be the deal breaker. Speakmarketing will be a growing factor for small business success. Presently, I'm coaching  small businesses to develop webinars to grow their businesses.
  5. Storytelling - Telling stories will no longer be the domain for the talented few. Leaders will be challenged to learn the art of storytelling to develop trust, express their vision and to lead their teams. And storytelling skills will be the differentiater in the job interview.Certain companies such as Pepsico, have a culture of storytelling. The best interviewers will invest in public speaking coaching to learn to tell their story instead of presenting their resume.
  6. Authenticity - Audiences are more sophisticated and less tolerant than ever. They want to know who the speaker is as a person.Do they walk their talk? Audiences will value  presenters who are real versus a just-the-facts approach. I was asked to coach somebody who had a well-crafted PowerPoint deck but delivered it like a talking head. Listeners are thinking "Who are you?"
  7. Increased Audience Interaction - The key word is connection. In a society where there is less time for socializing and more stress, people want to have an experience and participate with the speaker. Watch for increased live polling, tweeting, live streaming,and audience participation. Technology will level the playing field as speakers can now use inexpensive polling software on their mobile devices.There will also be an increase in virtual presentations. I'm coaching more clients remotely due to technology tools.
  8. Less Fluff More Value - Motivational speakers will always be popular as long as the human soul craves uplifting messages. But today's presenters need more than a string of 'feel good" stories. They must be able to provide value, tips, strategies, action steps, a different way of thinking along with those stories. Audiences are more demanding.
  9. Shorter Keynote Speeches - The 18 minute TED-like talk will become more commonplace. This is already happening at conferences. Instead of the one to three hour breakout sessions, event planners and audiences are opting for a series of shorter talks.
  10. Continuity - The old transactional model of giving a one hour presentation and then return to business as usual,  will give way to the idea of continuity.The message will continue after the event or meeting with additional contact and add-on resources. Despite the fact that younger audiences are leaving facebook, social media will continue to be an important communication channel for staying connected. However, people will consider the return on their time and become more focused and narrow in their social media communication.

All of these trends can be summarized in one idea: Public speaking is more important than ever. The need for excellent presentation skills is not going away. It will only increase in 2014 and beyond. Just as with technology upgrades,presenters will upgrade their public speaking skills or risk becoming obsolete.

What Would Diane DiResta Do? A TED Speaker's Worst Nightmare

I watched this video over the weekend, and while I agree that the prank was well-executed*, I couldn't help thinking about reality. The reality is that public speakers run into technology snags all the time. The possibility of a tech glitch is one of many reasons people fear speaking in front of an audience. What would you do if this happened to you?

 

It is so important to be prepared for the worst when you go in front of an audience. What if your PowerPoint deck doesn't load? What if your clicker runs out of batteries? What if your microphone doesn't work? There are so many examples of speaking disasters. Your best bet is to have a recovery strategy:

 

Some speaking glitches are avoidable, and you can download our free presentation checklist to help prevent them. But there are many problems that you can't control. For those, you have to be prepared.

Prepare your speaking recovery strategy before your big day. This will increase your odds of a graceful recovery in the face of disaster. Knowing that you are prepared for any eventuality will also boost your confidence when you step onto the stage. Now go out and give a Knockout Presentation!

*The speaker in this video is a comedian and was in on the prank.

Change Your Words To Change Your Mind: Public Speaking Affirmations

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affirmations cover slide small 2Public speaking is still the number one fear. This was originally publicized by the 1977 Book of Lists. It's 2013 and I don't need another list to prove the case. Fear of speaking tops the list of reasons people hire me. Over the years in my living laboratory, coaching, training and speaking to audiences from 1 to 1,000, it's become very clear that there are two secrets to mastering public speaking: skill set and mindset.

Even when my clients have public speaking skills, it's their thinking that trips them up. I've discovered that fear is about living in the future. Many public speakers envision unsuccessful presentations in their minds and you can hear it in their language.

Successful presenters live in the present. They speak in the moment. They're totally present with the audience. They speak confidently and affirm their success. The two most powerful words are "I Am". By making "I Am" statements, you claim your success in the here and now.

And that's why I was motivated to create this video of public speaking "I Am" affirmations for my clients and the world. We just launched this free YouTube video so that anybody can say these affirmations every morning and right before a presentation. When people are in a habit of saying negative things, they don't really know what to say to themselves to change the message. These words of affirmation are set to relaxing music so that public speakers can program themselves for success and give a knockout presentation.

Click on the video to train your mind for successful speaking.

Get Your Morning Mojo and Communicate with Impact

I spoke at the Morning Mojo networking group held at Citibank about Communicating with Impact. Business is not about the numbers. Business is about communication and the numbers simply reflect how well you communicate. Watch this short video segment to learn how to communicate with impact. http://youtu.be/S8HnrGcF6oY

Confidence is King

I just read an article from James Caan, CEO of Hamilton Bradshaw, entitled, Confidence is King. He writes:

"Ask any businessman or woman and they will tell you the same thing – confidence is a vital ingredient in the recipe for success. In other words, if you want to be really good at anything - no matter what walk of life you are involved in - you need to have belief in yourself and your abilities."

I work with leaders to build confidence in all their communications and the biggest hurdle is fear of speaking. So I created a series of videos on my YouTube channel for conquering fear of public speaking:

10 1/2 Ways to Keep Viewers Engaged in Your Video

video cameraVideo marketing is hot. The next best thing to face-to-face public speaking is a video. More businesses are creating video presentations because they know videos attract attention. Youtube is now the second largest search engine after google and for good reason. Video presentations are more engaging and motivational than webinars which have static slides. Video presentations make use of both visual and auditory learning styles but unlike PowerPoint, it's a lot easier to learn a skill by watching a video. But video alone will not engage your audience. There’s a lot of competition for boring videos. Effective video marketing requires compelling content and good presentation skills.

This video immediately engages the listener. I'm not endorsing the content or the speaker but the video serves as a good model for capturing and keeping attention. Notice how this video presentation follows all the guidelines. http://www.doubleyourfatlossnow.com/

Here are some tips to keep your audience listening and engaged to your video presentation from beginning to end.

Attract Attention with a Great Title Titles sell. Here's how to create attractive headlines:

  • Use Numbers: Five Ways to Grow Your Business
  • Pique Curiosity: Untold Secrets Internet Marketers Don't Want You to Know
  • Ask a Question: What is your Reputation Costing You?
  • Use Emotion: All Stressed Out and No One to Choke

Get Started Immediately Attentions spans are short. Make sure the video starts up when opened. Don't allow ads. Introduce yourself and get right to the point. Lengthy introductions are passe.

Get Personal People buy from people they know, like, and trust. So tell them something personal. Add a photo of yourself, possibly a family member or pet. People relate to animals and a picture of your pet humanizes you and creates a bond with the audience.

Provide A Promise What will they gain by listening to your video presentation? Provide an agenda or road map. Listeners want to know where you're taking them. A three point agenda works best.

Keep the Action Going Every Three Seconds The trend in videos is to change scenes every three seconds. Yes, three seconds! I tested this on myself. I noticed that every time I was about to fast forward a video presentation, the scene would change. I found it uncanny that this video was so tuned into my attention span. Looking for a formula, I started to count. One..two..three. The slide changed. One..two..three. The slide changed again. That's how I discovered the three second rule.

Provide Real Value Nobody will stay tuned for a sales pitch or a rambling message. Effective video marketing  offers new information, and promises more data and solutions that the listener desires. Content is king on the internet as well as in videos.

Find Their Point of Pain Education for the sake of knowledge is noble but it won't sell your product, service, or brand. People need to know you understand their pain.Identify their pain points and offer relief. Your presentation must speak to them directly.

Build Anticipation In the above video, they tease the audience with the 4 hormones needed to burn fat that the medical profession doesn't talk about. Just like a good soap opera, build anticipation and people will stay tuned.

Entice with your Voice. Video presentations are a form of public speaking. If you can't afford a professional voice over, make sure you use the deeper range of your voice, articulate clearly, and keep an even pace. If your voice is not your best asset, invite a friend to do the voice over.

Don’t Add a Control Bar How many times do you try to fast forward to the end? As much as I desire a control bar as a listener, this gives the audience too much control. As long as the video provides strong content and moves quickly, you'll keep the audience listening.

Save the Offer for the Very End Avoid a sales pitch and focus on education. As you build a convincing case, people will be ready to buy. Make sure the offer happens at the very end on the last slide. Nobody likes a hard sell.

What are your tips for creating a knockout video?

Send me your links to the best videos you've watched.

What's Your Speaking EQ?

Most discussions about emotional intelligence talk about communication and controlling emotions in the workplace. But rarely, do I hear about public speaking in regard to emotional intelligence. Yet, public speakers who present with high EQ tend to be more successful and are more engaging to the audience. Here's a simple tip from Jeanne Sullivan. In every presentation Jeanne aims to "tell them something they don't know and to make them laugh." This is a good public speaking goal for any presenter at any level. When you make an audience laugh you are tapping into your EQ skills because laughter accesses the emotions. Watch this video to learn about your public speaking EQ.  

Video Marketing-The New Interview Presentation

How do you make your job interview stand out in a crowded interview? In a previous post I blogged about a woman who was getting ready to pitch her boss for a promotion.  To make her and her presentation memorable we decided to create a short video. Why? Because I see a change in the market. Youtube.com is the number two search engine after google.  Video creates that personal touch and ups the trust factor in presentation marketing.  Well, now it seems that interviewers are catching on.  Is the resume becoming passe? Probably not. But a video presentation can sell you better than any piece of paper. An expert can write a professional resume but nobody can speak for you. Speakmarketing is one of the most powerful ways to promote a business and create visibility inside the workplace. So it makes sense that video presentation would be the next wave in job interviews.  Now more than ever before, everybody must have good presentation skills. Speaking is the new competitive weapon.

Read this WSJ article about the impact of digital media.

http://online.wsj.com/article/SB10001424052970203750404577173031991814896.html?mod=googlenews_wsj

Stop Setting Speaking Goals That Fail

You want to be a great public speaker and communicator. So you set your goals. And it doesn't happen. Why? You may be sabotaging your speaking success without even knowing it! The top public speakers and presenters know the secret to communication success is setting the right goals. Whether you're speaking to the media, presenting to the board, or leaving a voicemail, good presentation skills start with a goal.

In this video you'll learn the two types of goals and how to choose the goal that will let you succeed.

[youtube]http://youtu.be/CY_z889b-SI[/youtube]

Leave a comment.

Public Speaking: Entice Your Audience to Come to You

A coaching client called me because she was about to have a performance discussion with her boss. She wanted to be promoted and knew she had to be a clear, confident, and convincing communicator. But there was one presentation obstacle that she wasn't sure she could overcome. Her boss liked to watch financial news on TV when people were in the office. She wondered how she could command his attention, gain his respect, and make herself heard. In keeping with my philosophy, (if you can't beat 'em, join 'em), we decided to make a three minute video. That's right! Showing a video would get his attention. My client would speak into the video camera as if she were speaking directly to her boss. She would talk about her credentials and her accomplishments and then add a couple of quick video testimonials from her biggest supporters in the company.  Thinking creatively would get his attention,   position herself as an innovative, outside -the box -thinker, and certainly make her more memorable than any of her colleagues.

Last month, I wrote about Public Speaking: When Science Meets Art, which is a great example of using creativity when presenting. In 2012 the stakes will be higher.  Greater creativity and innovation will be needed for communicators and public speakers to get noticed, stand out, and be heard. And video marketing will play an important role.

Public Speaking: When Science Meets Art

There are no boring topics-only boring speakers. I say this in all my speeches and seminars. The audience may look at me with skepticism but they eventually realize the truth. I tell them the story about Elliot who was in one of my Knockout Presentations workshops. I asked him to talk about a passionate topic. He chose his job of inventory control. After failing to convince him to choose another topic, I listened to Elliot speak about his job. Well, I was totally surprised. Elliot really was passionate about inventory control! The reason many presentations are boring is because the speakers lack passion. The give me the excuse that their topic is technical. Well, I'm here to say that public speaking is both a science and an art and when the two intersect it's magical. Here is a video to show how an otherwise dry presentation can be captivating and engaging when you combine it with art and creativity. Do you think this speaker engaged the audience? Do you know the art and science of speaking? What's stopping from giving a knockout presentation?

Leave a comment.

Speak To Be Heard

Do people talk over you so that your voice isn't heard? Do you shut down because nobody listens when you speak? As a public speaker, do you have to shout to get the group to quiet down and listen to you? When you're speaking one-to-one, do you experience constant interrupting? In this video, you'll learn three reasons why you're not being heard and what you can do to be a more effective speaker and communicator.

View on YouTube

 

Creative Idea+Social Conscience+Good Story= Knockout Video Presentation

On the way back from a healthcare company where I gave a presentation demo, I heard an interesting interview on the radio. Two entrepreneurial brothers decided that they wanted to do something with toys that would be creative, safe, foster imagination, and make a socio-economic impact in a third world country. I found the story so interesting that when I arrived at my destination, I plugged in www.tegu.com. I watched the video on the homepage to see what the product was all about. This 3 minute 31 second video starts with a clear purpose statement and introduces the two entrepreneurs who run the company. The video presentation grabs your attention immediately as you see the photo of the two brothers  on the screen. They share the story of their visit to a third world country and how they were inspired to remove children from working in dump sites and place them in school. The voice over continues as video footage of children and the site are projected on the screen. They continue to tell the story with print, illustrations and lots of video scenes.  All of this is set to light music which adds more emotion to the video presentation. It ends with a strong call to action-"Connect to Tegu and together we'll work to change a nation."

My purpose is to identify a knockout video presentation. I have no investment in this product so I am not endorsing it. I don't even have children. But the video presentation was so well done that I wanted to buy their product.  The lesson: Have good content, tell a good story, provide good editing, add music, and keep it brief. You'll have the formula for a persuasive Knockout Video Presentation.

Get Your Message Across with Knockout Video Marketing

Video marketing is hot.  That's probably because most people are visual and nothing tells a story better than video.  I receive many requests for coaching and public speaking from my youtube channel. But videomarketing success depends on how well you present your message.An email  popped up in my inbox this morning. It was for an online template to make  the process of social media easier. I decided to give it a look and clicked on their  2 minute video. I watched the entire video because it kept my attention.

It started with a musical opening and company name. I usually look for the scroll button to fast forward during most introductions but this time I didn't. It was only 3 or 4 seconds long. The video spoke directly to the audience and didn't bore me with the usual company history and "why we're the greatest company since sliced bread" pitch. Instead, they dove right into the  customer's problem and the solution provided by their product.  The graphics in the demo were large and simple and the voiceover was energetic and moved quickly. The call to action was to sign up for the free service.  Your video presentation should tell a story from the listener's point of view, touch on the pain points, and quickly present a solution. End with a call to action and remove any barriers to entry by providing a free sample.  I haven't used this tool so I can't endorse it.  But I can tell you that this is a good example of a well produced video. www.roost.com What do think? Send me your favorite video marketing sites.